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Paper-And-Pencil Interviewing (Papi): Pros, Cons & When to Use
Paper and pencil interviewing collect data from respondents using paper and pencil rather than digital devices. It’s typically used for research purposes, including market research, social research, and academic research. Although collecting information with paper and pencil is no longer as common and is considered outdated, it still has advantages. It enables you to reach…
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13 Best QuestionPro Alternatives 2023
QuestionPro is a survey platform that allows users to create and customize surveys for market research and experience management. It’s one of the most popular survey platforms for concept testing, as well as customer and employee experience research. However, QuestionPro may not the best option for you for several reasons. Sure, it’s easy to set…
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Statistical Analysis Plan: What is it & How to Write One
Statistics give meaning to data collected during research and make it simple to extract actionable insights from the data. As a result, it’s important to have a guide for analyzing data, which is where a statistical analysis plan (SAP) comes in. A statistical analysis plan provides a framework for collecting data, simplifying and interpreting it,…
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Statistical Analysis Software: A Guide For Social Researchers
Introduction Social research is a complex endeavor. It takes a lot of time, energy, and resources to gather data, analyze and present it, and write up a report. Often, researchers use statistical analysis software to make their work easier because the ability to analyze data and create a report is an important skill for any…
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Data Collection Plan: Definition + Steps to Do It
Introduction A data collection plan is a way to get specific information on your audience. You can use it to better understand what they like and dislike, what motivates them, how they respond to different messages, and how they’re using the content you’re providing. A good data collection plan will also allow you to predict…
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Chi-Square Test in Surveys: What Is It & How to Calculate
The Chi-Square test is a statistical test that is commonly used in surveys to determine whether there is a significant difference between the expected and observed frequencies in one or more categories. It is widely used in research to test the relationships between categorical variables, primarily for comparing the distribution of responses to various questions…
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What Are Research Repositories?
A research repository is a database that helps organizations to manage, share, and gain access to research data to make product and brand decisions. It is a central database where your organization’s research team uploads all research data and insights for others in the organization to access. Research repositories typically contain insights, raw research data,…
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Unit of Analysis: Definition, Types & Examples
Introduction A unit of analysis is the smallest level of analysis for a research project. It’s important to choose the right unit of analysis because it helps you make more accurate conclusions about your data. What Is a Unit of Analysis? A unit of analysis is the smallest element in a data set that can…
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13 Best SurveyMonkey Alternatives 2023
Feedback is one of the most critical elements of running a successful business. It allows you to see how well your brand is meeting the needs of your customers and what you can do to improve their experience. However, customer feedback is only effective when done correctly. One of the best ways to ensure your…
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Surveys vs Censuses: Know The Differences
Introduction If you’re collecting data, you’ve probably heard the terms “survey” and “census.” But do you know how they differ? Surveys and censuses are two different methods for gathering data about a population. These two terms often get confused, but they have major differences that you should know about if you’re planning on using one…