The success of any survey doesn’t only depend on the questions you ask but also on how you ask them. How questions are presented can shape the quality of feedback you get or the data you want to get, so choosing the right question types really matters. Quick overview of how survey design impacts data…

Businesses often rely on surveys to understand how customers see their brands however numbers alone don’t always tell the full story this is where visual tools come into play. One of the most powerful visual tools is called the perceptual map. It is a simple but insightful way to see what your customers think at…

Remember how most polls predicted Hillary Clinton would win the presidential elections in 2016, or how over 200,000 people supposedly preferred Coca-Cola’s “New Coke” to the original. Both cases proved disastrous because the polls failed to capture true public sentiment, leading to gross disappointment and huge losses. Polls help you understand what people think about…

How do you persuade others to adopt your viewpoint? Throughout history, people have swayed friends, families, and even armies to champion causes. One tool for this is push polling—a tactic masquerading as research. Push polls, unlike traditional polls, don’t collect unbiased opinions, their actual goal is to persuade people to adopt a specific belief. Some…