Imagine scrolling through the internet and you see data depicted with a graph stating that 90% percent of adults love this new product. While the number and data seem impressive something feels awkward and you wonder if this is the truth or if is it just cleverly presented. Data visualization is the the ace card…

When dealing with numbers in statistics, incorporating data visualization is integral to creating a readable and understandable summary of a dataset. It doesn’t matter if it’s a large or small dataset, visualizing data using graphs and charts will contribute largely to your audience understanding the message. That said, with so many graph and chart types…

“United we stand; divided we fall” is a guiding principle in many contexts except in market research. This is because if you want to understand the preferences of your target market, you must divide them into groups, which is what we call customer segmentation. Due to its importance in market research, customer segmentation has become…

To provide the best experience for your customers, you must strive to understand who they are, how they act, and what they want. One way organizations can do this is by carrying out behavioral segmentation for their target markets. Behavioral segmentation works with other forms of market segmentation to help you meet the needs of…

Customers’ perceptions, thoughts, and beliefs go a long way to inform their choices in the marketplace. To help you understand how these factors influence users’ actions and leverage this data for your business, it is important to carry out psychographic segmentation. Psychographic segmentation is widely considered as the most effective type of market segmentation because…