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What Are Norm-referenced tests & Why they Matter
Introduction Norm-referenced tests (NRTs) are valuable tools for assessing how individuals perform in relation to their peers. Whether you’re a student, teacher, or a concerned parent, understanding NRTs can greatly impact your educational journey or that of your child. In this article, we will demystify NRTs, explain their significance, and provide insights into their applications.…
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Creating Timed Surveys: How and When To Use + Free Templates
Introduction Have you ever thought about how timing can affect the quality of the data you collect through surveys? Timing plays a crucial role in survey research, influencing the accuracy and relevance of the insights you gather. When it comes to research, the need for real-time information has led to the rise of timed surveys…
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What is Survey Dropout Analysis?
Introduction When you conduct surveys to gather valuable insights and information, you invest time and effort in creating questions, selecting your target audience, and distributing the survey. However, have you ever wondered why some respondents start the survey but never finish it? This phenomenon is known as survey dropout, and understanding it through survey dropout…
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Osgood Scales in Surveys: Applications, Pros & Cons
Introduction In the study of psychology and communication, the Osgood Scale represents a powerful tool that is used to better understand human perceptions and attitudes. Osgood scale is a widely-used measurement instrument, that is used to measure the responses of different individuals to various stimuli although the responses can be subjective. In this article, we…
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Attention Check Questions in Surveys
The feedback from survey responses is meant to give you insight into your target audience’s perspective and help you make better decisions. But if people don’t answer your questionnaire honestly, you won’t have valuable insights to improve your products or make better choices. Attention check questions are a type of survey question that tests whether…
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Survey Bot Fraud: How To Detect It In Online Research
Survey bots are computer programs designed to automatically complete online surveys. Professional survey cheaters use them to earn commissions for surveys, win contests, or sabotage competitor research. When survey bots infiltrate your survey, you’ll likely end up with inaccurate data that doesn’t reflect your target audience’s opinions. This inaccurate data can mislead you into taking…
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Survey Speeders: Managing Respondent Speeding in Surveys
Introduction Respondent speeding refers to the behavior of some survey participants who rush through a survey without carefully considering the questions or providing thoughtful responses. This act can result in low-quality data and compromise the reliability of a survey result. This is why collecting high-quality data is important for you to obtain accurate insights and…
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Sampling Frame: Definition, Examples & How to Use it
Introduction Have you often wondered why researchers miss a huge chunk of their target audience when conducting surveys? It’s called sampling. Sampling is an aspect of research that entails selecting a small set of your target population to represent the views of your target audience. In this blog post, we will define the concept of…
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Professional Survey Cheaters & How to Avoid Them
The primary goal of surveys is to collect information about a specific population is to leverage the data for decision-making. But what happens when the data you are collecting is false? Professional survey cheaters are individuals or groups who deliberately provide false or misleading information in surveys to earn money or manipulate the results. When…
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18 Survey & Market Research Certifications To Have by 2024
Introduction Market research is a career that requires a variety of competencies in order to execute the job duties effectively. These competencies will also aid you in establishing yourself as an industry expert in that space Knowing what skills to acquire and where to find them is a vital component of professional development. The essence…