Category: Surveys

  • History of 12 Survey & Market Research Disasters

    History of 12 Survey & Market Research Disasters

    Surveys are a great way to understand how people think, feel, and act. You can use it across different industries such as business, marketing, academia, and government. While surveys are a powerful market research tool, if there are errors in your survey design, you could end up with a major disaster on your hands. Survey…

  • How To Create A Property Valuation Survey

    How To Create A Property Valuation Survey

    Property valuation surveys are documents that give an estimate of a property’s worth. They enable buyers and sellers to determine the market value of the property.  You can also use property valuation surveys to secure insurance, and mortgage as well as know how much taxes you’re paying for a property. Let’s dive into the world…

  • Elevate your quizzes and forms with our new timer feature

    Elevate your quizzes and forms with our new timer feature

    Samantha, a project manager at FedCo, has been tasked with conducting training assessments for her team.  This is a breeze for her to set up but she had a challenge- the challenge? Ensure each team member understands the critical information efficiently without succumbing to the usual training fatigue.  From her experience at a previous training,…

  • What is Research Replicability in Surveys

    What is Research Replicability in Surveys

    Research replicability ensures that if one researcher does a study, another researcher could do the same study and get pretty similar results. It’s like making sure that if you share a recipe, someone else can follow it and bake the same delicious cake. When studies can be repeated and produce similar results, it means we…

  • Strategic Voting In Online Polls: Implications & How To Detect It

    Strategic Voting In Online Polls: Implications & How To Detect It

    Imagine you go out with your friends and everyone is ordering ice cream. There are three options: chocolate, coffee, and vanilla. You like coffee, but you think most people will find it absurd you like coffee ice cream. So, you chose vanilla instead, because you think it’s the most popular option. That is how strategic…

  • What is Research Reproducibility in Surveys

    What is Research Reproducibility in Surveys

    Research reproducibility means that another researcher, using the same survey questions and methods, should be able to achieve similar results. It’s a crucial concept in the world of surveys because it ensures that the methods, findings, and conclusions of a study can be verified and replicated by other researchers. Think of research reproducibility as the…

  • What’s the Bradley Effect In Polling?

    What’s the Bradley Effect In Polling?

    Have you ever wondered how news organizations predict election outcomes? They use political polls! Political polls are surveys that ask people about their voting intentions.  Polls help us understand public opinion and predict the results of elections. But what happens when polls are wrong? That’s where the Bradley Effect comes in.  The Bradley Effect is…

  • What Is Content Validity In Research? | Definition & Examples

    What Is Content Validity In Research? | Definition & Examples

    Introduction Content validity ensures that your surveys and assessments are meaningful and accurate. It is a crucial aspect of research.  You might wonder why content validity is such a big deal in survey research. Content validity ensures that the data you collect accurately reflects the topic you’re investigating. Valid surveys help you draw trustworthy conclusions.…

  • What is a Position analysis questionnaire?

    What is a Position analysis questionnaire?

    Introduction A Position Analysis Questionnaire, commonly referred to as a PAQ, is a valuable tool used in the realm of Human Resource Management and job analysis. It aims to provide a comprehensive and objective analysis of a specific position within an organization. Think of it as a detailed job description that goes far beyond the…