Category: Guides

  • What is the Customer Lifecycle? Definition, Stages & Measurement

    What is the Customer Lifecycle? Definition, Stages & Measurement

    Introduction The customer lifecycle is a way of looking at the entire process of a customer’s relationship with a company. The customer lifecycle refers to the whole experience of buying something and using it, including all the different phases in between. This article will explore the customer lifecycle and its importance to your business growth.…

  • 9 Great Books For Survey Researchers & Practitioners Part I

    9 Great Books For Survey Researchers & Practitioners Part I

    Introduction Many research topics are published daily, detailing the recent developments across various niches. According to data from a global S&E publishing outfit Scopus, the rate of publications has exceeded the 4% annual average since 2008, and new publications have risen from 1.8million articles to 2.6million articles. Based on these figures, it would be tasking for…

  • Ideal Proxies For Surveys

    Ideal Proxies For Surveys

     Introduction A proxy server is an internet-connected device that acts as an intermediary between your computer and the website you’re trying to access. It’s not just a way to hide your IP address, but it also allows you to bypass any restrictions or limits that might be in place on the website you’re trying to…

  • Leadership Style Survey: Definition + Sample Questions

    Leadership Style Survey: Definition + Sample Questions

    Introduction Leadership style is the way in which a leader communicates and interacts with others. It’s the set of behaviors, attitudes, and values that a person uses to lead others. In this article, we’ll explore the four most popular leadership styles- democratic, autocratic, laissez-faire, and transformational. Since leadership is a skill that can be learned,…

  • Random Device Engagement: What It Is [With Methods]

    Random Device Engagement: What It Is [With Methods]

    Introduction Random Device Engagement (RDE) is a process in which a device collects data from multiple users at different times and places. This kind of data collection is often used to understand how people engage with online content or services.   This article will explore the concept of random device engagement, its benefits, and its limitations.…

  • Streetlight Effect: Definition, Implications & Examples

    Streetlight Effect: Definition, Implications & Examples

    Introduction Like the famous quote by Mark Twain, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that ain’t so.” The Streetlight Effect is the tendency for individuals and organizations to search for answers in the easiest of places. This leads them to convincing results that are…

  • Free Online Hospitality & Hotel Management Courses 2022

    Free Online Hospitality & Hotel Management Courses 2022

    Introduction Hotel management is the process of facilitating a seamless operation across all facets of the hotel industry. Gaining an advantage in this business or pursuing a career in the hospitality industry requires continuous learning on all aspects of managing the hotel business successfully. Continuous learning in hotel management is depicted by showing interest and…

  • Real Estate Certification Programs In 2022

    Real Estate Certification Programs In 2022

    Real estate certifications demonstrate your skills, knowledge, and dedication to advancing your real estate career in a specific niche, which impresses clients and other real estate firms. Being a member of real estate institutes and associations is your first step to acquiring these qualifications. You’d also need to take a couple of courses specifically designed…

  • 15 Most Common Event-Planning Mistakes & How to Avoid Them

    15 Most Common Event-Planning Mistakes & How to Avoid Them

    As an event planner, allowing minor details to slip through the cracks can be disastrous. Leaving a single task out can cause your event to massively flop. The last thing you need is for your events to fail; when they do, people can be downright vengeful, from warning their contacts not to do business with…

  • Complete Guide to Measuring Employee Morale (Free Templates + Examples)

    Complete Guide to Measuring Employee Morale (Free Templates + Examples)

    Measuring employee morale is an important part of managing a successful workforce; 89% of HR executives agreed that checking in with employees and conducting peer reviews increase workplace productivity and employee growth. A study also shows that employees who feel their opinions are heard are 4.6 times more likely to have high morale to do…