Category: Surveys

  • How to Get the Truth on Surveys (Why Respondents Lie)

    How to Get the Truth on Surveys (Why Respondents Lie)

    Introduction One of the challenges faced in conducting surveys is the difficulty in knowing if the responses are truthful or false summations. While there is not a lot of information regarding the frequency of the number of lies people tell. It is a false assumption to believe that participants in a survey would consistently speak…

  • Survey Quality Framework Checklist: Applications, Benefits & Limitations

    Survey Quality Framework Checklist: Applications, Benefits & Limitations

    Introduction Retrieving quality data through surveys involves a whole lot, from the selection of the right participants to survey design, to the mode of administering the surveys, and lots more. Quality surveys and quality data collection is best achieved via a  Survey Quality Framework Checklist, a documented guide to help achieve great results. This post…

  • Product Surveys: The Hows, Dos, and Don’ts

    Product Surveys: The Hows, Dos, and Don’ts

    When filling out a product survey, you may notice that some are too stiff; it’s almost like they are coercing you to give a review of the product. Sometimes it’s the way the questions are framed; they ask you questions that don’t allow you to express your feelings about the product. Product surveys are an…

  • How To Handle Missing Data In Surveys & Questionnaires

    How To Handle Missing Data In Surveys & Questionnaires

    The main purpose of distributing questionnaires for people to answer is to collect data for the study. But more often than not, data goes missing during surveys. Missing data poses a potential difficulty in drawing conclusions and making recommendations from the study. Data collection through surveys is also not cheap; it takes time and resources.…

  • Implied Consent In Healthcare: Examples + Free Consent Forms

    Implied Consent In Healthcare: Examples +  Free Consent Forms

    Introduction Implied consent is the act of granting permission to perform a medical treatment or procedure without explicitly asking for permission. Implied consent is different from explicit consent in that it does not have to be expressed verbally, but can be implied through actions. This article will touch on implied consent especially in the healthcare…

  • Slider Scales & Questions: Examples, Advantages and Interpretation

    Slider Scales & Questions: Examples, Advantages and Interpretation

    Introduction Sliding scales are a great way to gather data from customers. They allow you to ask a series of questions, and then provide a number of options for each answer.  You can use this information to gauge customer satisfaction with your product or service, as well as determine what price point might be most…

  • Customer Effort Score (CES): Meaning & Application

    A customer effort score (CES) is a metric that measures the effort required to reach a target customer. It takes into account both the effort and cost of getting new customers, as well as the retention rate of existing customers. What is the Customer Effort Score? Customer Effort Score (CES) is a metric used to…

  • Omnibus Survey Guide: Definition and Usecases

    Omnibus surveys are a type of online survey that allows companies to conduct market research with a large number of participants while anonymously splitting the costs with other companies. Most businesses use omnibus surveys to collect data on brand perception, people’s opinions on various topics, behavioral patterns, and other topics. This article defines an omnibus…

  • Staple Scale Surveys: Definition, Characteristics & Examples

    Ever had to measure something between a negative to a positive range? That’s what a staple scale survey is. Ratings and measuring experiences is now the norm in everyday life. Questions like how you enjoyed the concert on a scale of 1-5 and How would you rate your experience on a scale of 1-10 often…

  • Survey Fatigue: Meaning, Causes & Mitigation

    Surveys are a great way to collect data and learn more about your audience. But when you’re working through several surveys at once, it can be hard to keep track of what you’re doing and when. That’s why we’ve put together this guide to help you prevent fatigue on your surveys. This is an issue…