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Matrix Question Surveys: Types, Examples, Pros & Cons
Introduction Matrix questions are a type of survey question that allows respondents to answer multiple statements using rates in rows and columns. For example, rather than asking “Would you like some fries with that?” Your survey might ask people the rate at which they would like fries with their hamburger. The questions can be used…
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What is Mobile Ethnography In Survey Research?
Introduction The rise of smartphones has given researchers a glimpse into the hitherto private lives of smartphone users through the pictures or videos that users have taken of themselves. This, in turn, has given rise to Mobile Ethnography, a powerful tool used in conducting remote ethnographic research. There needs to be some clarification about the…
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How to Move on from Google Surveys: Complete Guide
Introduction Google Surveys is shutting down. It’s a sad day for the world of online surveys, but it also means you have to find a new way to collect data. Google Surveys is shutting down after November 1, so you may need to move your data now or until December 1, 2022. Fortunately, there are…
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Pricing Surveys: Methods, Tips & Templates
Pricing is a major motivator for most customers when purchasing a product or service. Customers are always looking for the best deal, an affordable but high-quality product. Pricing surveys can help you figure out how much your product is worth to customers and how much they are willing to pay for it. These surveys remove…
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Prestige Bias In Surveys & How To Correct It
Introduction Prestige bias is a phenomenon that occurs when people feel more willing to express their opinions about something based on their level of prestige. It is a type of social desirability bias that occurs when people who are asked to participate in a survey or survey experiment give answers that they think will make…
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How To Correct Biased Survey Results
Introduction Survey biases can occur in any survey, but they are more likely to occur when the survey is conducted by humans. Humans are biased by their own opinions and experiences, which may lead them to give an answer that fits with those opinions and experiences. Survey biases can occur in any type of survey.…
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CRM Survey: In-Depth Guide
Introduction CRM surveys are a great way to gather the data you need to address your customers’ needs. A CRM survey is a quick and easy way to get valuable feedback on your business. It’s something you can do right now, in the comfort of your own home or your office and it gives you…
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The PR Pros Guide to Public Relations Surveys
Introduction We all know that public relations is a crucial part of any business’s PR strategy. But how do you know when and how to use surveys to maximize your efforts? We live in a world of constant change. Our lives are constantly being shaped by new technologies and new ways of doing things. Public…
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SMS Surveys: Definition, How to Send SMS Surveys and Benefits
Introduction SMS Surveys are an easy and affordable way to send customers surveys. They’re simple, but they can be used for more than just customer satisfaction surveys. Sending SMS Surveys has even been said to have a higher response rate than some online surveys. Read on to discover how true this statement is. What…
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In-Store Surveys: Definition, Benefits, and Example Questions
Introduction If you’re in the market for a new product, it’s important to understand how well your customers understand your concept. This is where in-store surveys come in. An in-store survey is a method of collecting information about customers’ perceptions of products or services within a retail environment. They are used by businesses to gain…