-
22 Books HR Managers Should Read In 2022
Introduction If you’re a HR manager, then chances are you’ve spent a lot of time reading. And we know that reading is good for you. But what if you could read more than just the occasional blog post or white paper? What if there was a list of books that could give you the wisdom…
-
How to Conduct Market Trend Analysis
Introduction Market Trend Analysis is a fairly straightforward overview of market trends. It starts by describing what a market trend is. This is followed by an explanation of how to conduct a market trend analysis, including how to identify and analyze trends in your industry, as well as how to use your findings to make…
-
Product Feature Research: How to Design & Test
Introduction What is “product feature”? And how does it help you develop better products? Product feature means the accessories of your products to a layman. To a designer, it means looking at your product from the perspective of potential users and analyzing what features they want or need. Whether you’re selling a pair of shoes…
-
Omitted Variable Bias: Examples, Implications & Mitigation
Omitted variable bias occurs when your linear regression model is not correctly specified. This may be because you don’t know the confounding variables. Confounding variables influences the cause and effect that the researchers are trying to assess in a study. So, if the researcher cannot include these confounding variables in the statistical model, it can…
-
Customer Effort Score (CES): Meaning & Application
A customer effort score (CES) is a metric that measures the effort required to reach a target customer. It takes into account both the effort and cost of getting new customers, as well as the retention rate of existing customers. What is the Customer Effort Score? Customer Effort Score (CES) is a metric used to…
-
Omnibus Survey Guide: Definition and Usecases
Omnibus surveys are a type of online survey that allows companies to conduct market research with a large number of participants while anonymously splitting the costs with other companies. Most businesses use omnibus surveys to collect data on brand perception, people’s opinions on various topics, behavioral patterns, and other topics. This article defines an omnibus…
-
Monadic Testing: Definition, Example, and Application
Monadic testing is a great way to find out if you’re not getting enough honest feedback on why people like or dislike your product idea or its pricing. When conducting a survey about a product idea, a marketing campaign, or product pricing, you must first define your target audience and the most effective method for…
-
Staple Scale Surveys: Definition, Characteristics & Examples
Ever had to measure something between a negative to a positive range? That’s what a staple scale survey is. Ratings and measuring experiences is now the norm in everyday life. Questions like how you enjoyed the concert on a scale of 1-5 and How would you rate your experience on a scale of 1-10 often…
-
12 Best Tools For Collecting Signatures Online in 2022
Collecting signatures online for legally binding documents and agreements is not just convenient, it’s also efficient. It is not always feasible or even convenient to have people walk in to sign your documents. Realistically, nobody wants to travel long distances to sign a document when they can sign it right where they are. Try This…
-
Survey Fatigue: Meaning, Causes & Mitigation
Surveys are a great way to collect data and learn more about your audience. But when you’re working through several surveys at once, it can be hard to keep track of what you’re doing and when. That’s why we’ve put together this guide to help you prevent fatigue on your surveys. This is an issue…