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The Ultimate Guide to Brand Awareness
Introduction Brand awareness is the name of the game when you’re looking to build your brand. It’s the biggest, most effective way to get people talking about your company, and it’s also one of the hardest things to do. Brand awareness is considered to be more important than product awareness and price awareness. If your…
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How to Test Claims for Consumer Products
Customers care about what your products promise to do and what your company stands for. There have been numerous cases of customer backlash as a result of companies launching products with claims that do not match the brand’s reputation and discovering the claims were false. Effective product claims help you draw in more customers, while…