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How To Create & Evaluate Polls on TikTok
With over 1 billion users, Tiktok is of the most popular social media platforms in the world. The primary reason people love TikTok so much is because of expressive you can be on the app, and how great the feed algorithm is. But TikTok is not just about watching videos; you can also create and…
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Creating Brand Ambassador Programs: What, When & How
Introduction In today’s highly competitive market, businesses are constantly seeking ways to increase brand awareness, build customer loyalty, and drive sales. One effective strategy for achieving these goals is implementing a brand ambassador program. This program leverages the power of influencers, enthusiasts, and loyal customers to promote a brand through word-of-mouth marketing, social media, and…
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Closed Loop Feedback: Meaning, Importance, Best Practices
You must act on your customers’ feedback to provide a great customer experience. Acknowledging your customers’ feedback and providing updates proves that you value their input and are making a deliberate effort to improve their experience. A closed-loop feedback system allows you to follow up with customers’ feedback to increase their satisfaction What Is Closed-Loop…
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Brand Attitude: What It Is & Why It Matters
People don’t just buy from you because you have great products; the perception they have of your brand is also a great motivator. People’s perceptions of your products are heavily influenced by their feelings toward them. Most of your long-term customers are not just with you because your brand’s offerings are exceptional, they are also…
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Brand Auditing: When & How to Conduct it
Introduction A brand audit is an in-depth assessment of a brand’s performance and activities. It helps businesses to identify areas of improvement in order to remain competitive and meet their goals. A brand audit can be used to measure brand awareness, identify areas of strength and weakness, and develop a strategy for moving forward. This…
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Competitive Benchmarking: Meaning, Benefits & Procedures
Introduction Organizations all over the world are constantly seeking to improve every aspect of their business in a bid to remain relevant and maintain or increase their customer share. Areas of focus in this regard can range from anything, like customer experience to their operations, supply chain, assortment planning, etc. To do this successfully there…
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What Is Brand Image and How Do You Measure It?
Building and improving a brand image is more than just having unique logos or visuals; it’s about connecting with the audience and leaving a lasting impression. Brand image is an important component of any business; it has a significant impact on the brand’s reputation and influences the target audience’s attitude toward the brand. To effectively…
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What Is Brand Recall, and Why Is It Important?
Have you ever wondered why some brands never run ad campaigns but everyone recognizes them? This phenomenon is called brand recall, it’s the customer’s ability to recall your brand when thinking of products and services related to your niche. Also, the frantic need to be one step ahead of your competition diminishes significantly when customers…
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Brand Reputation Management: Everything You Need to Know
After creating awareness for your product or brand, the next step is to ensure that your customers follow through to become your customer. A good brand reputation is one of the most powerful ways to persuade potential customers to purchase your products; it shows your credibility and positive relationship with your customers. If potential customers…
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Product Naming Guide: Strategies, Examples & Pitfalls To Avoid
Introduction When you’re starting a new business, it’s easy to get overwhelmed by the many decisions you have to make. But one of the most important ones is choosing a product name and this decision can make or break your business. A product name is the name of the thing you’re selling. A product name…