-
Brand Auditing: When & How to Conduct it
Introduction A brand audit is an in-depth assessment of a brand’s performance and activities. It helps businesses to identify areas of improvement in order to remain competitive and meet their goals. A brand audit can be used to measure brand awareness, identify areas of strength and weakness, and develop a strategy for moving forward. This…
-
How to Test Claims for Consumer Products
Customers care about what your products promise to do and what your company stands for. There have been numerous cases of customer backlash as a result of companies launching products with claims that do not match the brand’s reputation and discovering the claims were false. Effective product claims help you draw in more customers, while…
-
How To Create A Great Brand Voice
Establishing a successful brand voice enables you to convey to your customers what your brand stands for and truly connect with them. Your brand voice is what your brand promotions want your target audience to see when they interact with your brand. Building a successful brand voice is a process that requires meticulous planning and…