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What is Brand Resonance?
Brand resonance is the ultimate goal of branding. It is the emotional attachment customers have toward your brand and the foundation for customer loyalty and advocacy. Having a strong brand resonance means that your brand has high recognition and recall by customers. As a result, customers are more likely to choose your brand over others.…
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What is Brand Authenticity?
Introduction Brand authenticity is a concept that holds immense significance in today’s market. As a consumer, you expect brands to be authentic and genuine in their interactions, messaging, and overall brand experience. In this comprehensive blog post, we will explore the concept of brand authenticity, its importance, and how it impacts your relationship with brands.…
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What Is Brand Recall, and Why Is It Important?
Have you ever wondered why some brands never run ad campaigns but everyone recognizes them? This phenomenon is called brand recall, it’s the customer’s ability to recall your brand when thinking of products and services related to your niche. Also, the frantic need to be one step ahead of your competition diminishes significantly when customers…