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What Are Intercept Surveys & How They Work
Customer satisfaction, product optimization, and sales all rely heavily on feedback. It’s difficult to figure out what to improve if you don’t collect customer feedback on your product and services. Intercept surveys collect user feedback while the product/service is being used to improve the user’s experience. Collecting these responses from users while they are still…
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What Is Customer Experience Optimization and How to Do It Properly
Optimizing your customer experience has a significant impact on your acquisition and retention rates. If your customers have an enjoyable experience with your company, they are more likely to purchase your product and be loyal to your brand. Regardless of how great your product is terrible customer experience is a huge dealbreaker for most customers.…
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Kano Analysis Guide for Product and Customer Success Managers
A company could create a product with the same features as its competitor’s product, but customers are still not enthusiastic about it. There are several reasons for this, but one of the most common is that the product team focused too much on functionality while ignoring what the customers truly desired. Customer satisfaction is not…
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Customer Churn: How to Measure & Prevent it
Introduction A customer who leaves your product is called a “churned customer.” It’s important to understand why customers churn so you can figure out what to do about it. In today’s article, we will expand on the causes of customer churn and what it means for your business. What is Customer Churn? Customer churn is…
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Customer Journey Touchpoints: The Complete Guide
Successfully identifying customer touchpoints helps you understand customers’ perceptions of your brand. When you identify these touchpoints, you can see your company through your customers’ eyes and determine what you can do to improve their experience. Customer touchpoints start when a customer notices your brand and continue when they become interested in your brand, convert,…
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What is the Customer Lifecycle? Definition, Stages & Measurement
Introduction The customer lifecycle is a way of looking at the entire process of a customer’s relationship with a company. The customer lifecycle refers to the whole experience of buying something and using it, including all the different phases in between. This article will explore the customer lifecycle and its importance to your business growth.…
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Customer Dissatisfaction: The Ultimate Guide
Understanding customer dissatisfaction is important because customers are more likely to remember negative experiences as opposed to the positive encounters they’ve had with your business. This article will show you how to address customer dissatisfaction
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Customer Insight: Types, Examples & Tools Guide
Customer insight helps businesses to know their customers better and build great products for them. Continue reading to learn how to make data work for you by gaining important customer insights.