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Elevate your quizzes and forms with our new timer feature
Samantha, a project manager at FedCo, has been tasked with conducting training assessments for her team. This is a breeze for her to set up but she had a challenge- the challenge? Ensure each team member understands the critical information efficiently without succumbing to the usual training fatigue. From her experience at a previous training,…
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What is Trigger Marketing: Guide & Examples
Introduction Trigger marketing just as the name implies refers to initiating or instigating certain events that would propel people to buy a product or service. It is tied to timely messages or offers that appeal to customers in a somewhat kairos moment. The concept of trigger marketing revolves around the idea that certain events or…
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Closed Loop Feedback: Meaning, Importance, Best Practices
You must act on your customers’ feedback to provide a great customer experience. Acknowledging your customers’ feedback and providing updates proves that you value their input and are making a deliberate effort to improve their experience. A closed-loop feedback system allows you to follow up with customers’ feedback to increase their satisfaction What Is Closed-Loop…
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What is a Lovemark Brand & How to Get One
The lovemark is a marketing concept that focuses on getting your target audience to fall in love with your brand. Its main objective is to build trust and loyalty with customers. The lovemark concept establishes the connection between love and brand loyalty. Customers of a lovemark brand have a strong emotional attachment to the brand…
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Brand Attitude: What It Is & Why It Matters
People don’t just buy from you because you have great products; the perception they have of your brand is also a great motivator. People’s perceptions of your products are heavily influenced by their feelings toward them. Most of your long-term customers are not just with you because your brand’s offerings are exceptional, they are also…
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The Patient Journey: Meaning & How To Map It Out
Introduction The term, patient journey is similar to a customer experience journey, which refers to offering a service in a way that fixes the customer’s pain points, with a focus on ensuring a positive experience, across all touch points through which a customer interacts with your brand. The focus here is to consolidate all the…
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Competitive Benchmarking: Meaning, Benefits & Procedures
Introduction Organizations all over the world are constantly seeking to improve every aspect of their business in a bid to remain relevant and maintain or increase their customer share. Areas of focus in this regard can range from anything, like customer experience to their operations, supply chain, assortment planning, etc. To do this successfully there…
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13 Best SurveyMonkey Alternatives 2023
Feedback is one of the most critical elements of running a successful business. It allows you to see how well your brand is meeting the needs of your customers and what you can do to improve their experience. However, customer feedback is only effective when done correctly. One of the best ways to ensure your…
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Service Blueprint: Meaning, Elements & Importance
Introduction The term, service blueprint, was first described by G.Lyn Shostack, a bank executive in the Harvard business review in 1984. The service blueprint technique was originally used for service design, and it then became useful in diagnosing problems with glitches in operations. Service design involves planning and organizing business resources in a bid to…
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What Is Product Strategy? Find Answers With Formplus
Having a product strategy makes all the difference when developing products. It guides your product team in developing a strategy that aligns with the company’s vision and user experience. Without a product strategy, your product roadmap may not prioritize the most critical stages, causing resources to be allocated to stages with little impact on the…