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Kano Analysis Guide for Product and Customer Success Managers
A company could create a product with the same features as its competitor’s product, but customers are still not enthusiastic about it. There are several reasons for this, but one of the most common is that the product team focused too much on functionality while ignoring what the customers truly desired. Customer satisfaction is not…
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Customer Churn: How to Measure & Prevent it
Introduction A customer who leaves your product is called a “churned customer.” It’s important to understand why customers churn so you can figure out what to do about it. In today’s article, we will expand on the causes of customer churn and what it means for your business. What is Customer Churn? Customer churn is…
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Customer Effort Score (CES): Meaning & Application
A customer effort score (CES) is a metric that measures the effort required to reach a target customer. It takes into account both the effort and cost of getting new customers, as well as the retention rate of existing customers. What is the Customer Effort Score? Customer Effort Score (CES) is a metric used to…
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Collecting Voice of Customer Data: 9 Techniques that Work
In this article, we’ll show you nine(9) practical ways to collect voice of customer data from your clients.
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Pulse Surveys: Definition, Types + Questionnaire Examples
Pulse surveys help you to track employee satisfaction and customer experience. In this post, we’ll be sharing the types of pulse survey, some survey questions you should include and optimized templates you can begin with.
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User Research: Definition, Methods, Tools and Guide
In this article, you’ll learn to provide value to your target market with user research. As a bonus, we’ve added user research tools and templates you can use.
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360 Degree Feedback: Definition, Types, + [Question & Template Examples]
360-degree feedback is a common type of workplace feedback that can improve employees’ productivity, skills, and work ethic.
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Customer Dissatisfaction: The Ultimate Guide
Understanding customer dissatisfaction is important because customers are more likely to remember negative experiences as opposed to the positive encounters they’ve had with your business. This article will show you how to address customer dissatisfaction
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Customer Insight: Types, Examples & Tools Guide
Customer insight helps businesses to know their customers better and build great products for them. Continue reading to learn how to make data work for you by gaining important customer insights.