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Brand Auditing: When & How to Conduct it
Introduction A brand audit is an in-depth assessment of a brand’s performance and activities. It helps businesses to identify areas of improvement in order to remain competitive and meet their goals. A brand audit can be used to measure brand awareness, identify areas of strength and weakness, and develop a strategy for moving forward. This…
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Multilingual Surveys: Benefits, Examples & Best Practices
There are over 6000 languages spoken worldwide, and while the media portrays English as a popular language, native English speakers account for less than 5% of the global population. For someone who is not a native speaker of a language, answering questions that require a strong command of the language to understand can be difficult.…
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What Are Survey Offerwalls?
Survey offerwalls allow companies to conduct market research while reaching readily available participants thanks to the incentives provided by offerwalls. They also make it easier to find the target audience you need for a survey. When users sign up for Offerwalls, they provide demographic information, which allows you to filter the respondents to choose those…
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Collecting Voice of Customer Data: 9 Techniques that Work
In this article, we’ll show you nine(9) practical ways to collect voice of customer data from your clients.