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The Top 10 Automated Concept Testing Platforms of 2022
Concept testing helps you figure out how helpful, affordable, and unique your idea is to your potential customers. It helps you determine the usability and desirability of your product to your target audience. There are 3 major platforms to help you test concepts, full-service companies, online survey platforms, and automated concept testing platforms. However, we’ll…
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Syndicated Research: Meaning, Examples, Pros & Cons
Introduction Syndicated research can be a powerful tool for growing your brand. It allows you to get instant feedback from a wide range of consumers, who have different opinions about your product and industry. In this article, we’ll cover the benefits of syndicated market research (pros and cons), as well as some examples from our…
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Taste Testing Market Research & How it Works
Introduction The purpose of taste testing is to determine the preferences of consumers. It is an important part of marketing research and can be used to inform decisions about brand positioning, product development, and pricing. Taste testing can be conducted by either a representative sample or by an individual consumer. In this article, we will…
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SMS Surveys: Definition, How to Send SMS Surveys and Benefits
Introduction SMS Surveys are an easy and affordable way to send customers surveys. They’re simple, but they can be used for more than just customer satisfaction surveys. Sending SMS Surveys has even been said to have a higher response rate than some online surveys. Read on to discover how true this statement is. What…
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What Is A Niche Audience & How to Find Yours
Introduction Niche audiences are like a secret club. They are people who have the same interest and passion as you do. But they’re not necessarily looking for the same thing from you. They just want to be part of a community that shares their interests. That means niche audiences may be perfect for your business…
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How to Buy Survey Responses: A Comprehensive Guide for Your Next Research Project
A well-designed questionnaire is the first step in obtaining high-quality responses to help you design or improve your product or service. But if you don’t have access to people who will respond to the survey promptly, it can be a huge setback in your market research efforts. As a result, companies buy survey responses to…
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Brand Tracking For Marketers: Definition, Methods & Tracking Frequency
Introduction Branding is vital to the growth of any business, and the most patronized brands have better awareness and more recognition than their competitors. This enables such brands to adopt a premium pricing strategy for their product offerings and still retain their customer share. Brand perception is the difference maker in influencing consumers’ decision to…
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Omnibus Survey Guide: Definition and Usecases
Omnibus surveys are a type of online survey that allows companies to conduct market research with a large number of participants while anonymously splitting the costs with other companies. Most businesses use omnibus surveys to collect data on brand perception, people’s opinions on various topics, behavioral patterns, and other topics. This article defines an omnibus…
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Dichotomous Questions: Definition, Examples, Applications
In this article, we’ll take an in-depth look at dichotomous, its applications, pros and cons, and some relevant examples
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Highest-Paying Survey Sites on the Web
In this post, we will highlight how the paid survey companies operate and we will also list out sites with legit paid surveys.