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Acquiescence Bias in Surveys: How to Prevent It
User feedback is essential for product improvement, but only if it is genuine. If you receive insincere feedback, you may end up developing products and making improvements that your customers dislike. The acquiescence bias, also known as the “yes bias,” is a response bias in which people agree to statements or questions when they disagree.…
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25 Research Questions for Subscription Pricing
After strategically positioning your product in the market to generate awareness and interest in your target audience, the next step is to nudge them to subscribe to your plans. Pricing is one of the factors that influence the number of subscriptions to your platform, so you need to take it seriously. Your pricing page should…
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Creative Testing: What It Is + Free Guide
Introduction Marketing budgets have skyrocketed in recent times and launching a new marketing campaign is more expensive and competitive than it has ever been. This implies that before embarking on any marketing activity, stakeholders and management need to be sure that the goals of the marketing activity would be achieved. This is where a creative…
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Perceptual Map: What It Is & How to Build It
The primary goal of market research is to understand your target audience and design products that will appeal to them. Perceptual maps are a market research method that focuses on understanding your customers’ perspectives and how to use them to improve your products and services A perceptual map helps you discover what customers want from…
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13 Best Gravity Forms Alternatives 2023
Introduction Whether you’re a small business owner or an in-house WordPress expert, you’ve probably heard of Gravity Forms. It’s a popular and easy-to-use form plugin that allows users to create their own forms to collect data from their users, and it’s been around since the beginning of time. That being said, there are alternatives out…
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What Is Product Strategy? Find Answers With Formplus
Having a product strategy makes all the difference when developing products. It guides your product team in developing a strategy that aligns with the company’s vision and user experience. Without a product strategy, your product roadmap may not prioritize the most critical stages, causing resources to be allocated to stages with little impact on the…
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Matrix Question Surveys: Types, Examples, Pros & Cons
Introduction Matrix questions are a type of survey question that allows respondents to answer multiple statements using rates in rows and columns. For example, rather than asking “Would you like some fries with that?” Your survey might ask people the rate at which they would like fries with their hamburger. The questions can be used…
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What is Mobile Ethnography In Survey Research?
Introduction The rise of smartphones has given researchers a glimpse into the hitherto private lives of smartphone users through the pictures or videos that users have taken of themselves. This, in turn, has given rise to Mobile Ethnography, a powerful tool used in conducting remote ethnographic research. There needs to be some clarification about the…
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What are Insight Communities? The Ultimate Guide
Introduction Have you ever wondered how organizations can unravel actionable insights from their customers in a way and manner that makes a product a ready fit for the market as soon as it is launched or released? An insight community is the latest evolution in market research. It has eliminated the need for marketing decisions…
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What is a Panel Survey?
Introduction Panel surveys are a type of survey conducted over a long period measuring consumer behavior and perception of a product, an experience, or a service. In this article, we will understand panel surveys, the methodology that guides them, their importance, some examples, and much more. What are Panel Surveys Panel Surveys are online research…