Tag: perceptual map

  • Brand Attitude: What It Is & Why It Matters

    Brand Attitude: What It Is & Why It Matters

    People don’t just buy from you because you have great products; the perception they have of your brand is also a great motivator. People’s perceptions of your products are heavily influenced by their feelings toward them. Most of your long-term customers are not just with you because your brand’s offerings are exceptional, they are also…