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Research Summary: What Is It & How To Write One
Introduction A research summary is a requirement during academic research and sometimes you might need to prepare a research summary during a research project for an organization. Most people find a research summary a daunting task as you are required to condense complex research material into an informative, easy-to-understand article most times with a minimum…
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The McNamara Fallacy: How Researchers Can Detect and to Avoid it.
Introduction The McNamara Fallacy is a common problem in research. It happens when researchers take a single piece of data as evidence that their hypothesis is true. This can lead to flawed and misleading conclusions. In this article, we will go over how to avoid the McNamara Fallacy through proper research design and execution. What…
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Syndicated Research: Meaning, Examples, Pros & Cons
Introduction Syndicated research can be a powerful tool for growing your brand. It allows you to get instant feedback from a wide range of consumers, who have different opinions about your product and industry. In this article, we’ll cover the benefits of syndicated market research (pros and cons), as well as some examples from our…
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Taste Testing Market Research & How it Works
Introduction The purpose of taste testing is to determine the preferences of consumers. It is an important part of marketing research and can be used to inform decisions about brand positioning, product development, and pricing. Taste testing can be conducted by either a representative sample or by an individual consumer. In this article, we will…
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What Is A Niche Audience & How to Find Yours
Introduction Niche audiences are like a secret club. They are people who have the same interest and passion as you do. But they’re not necessarily looking for the same thing from you. They just want to be part of a community that shares their interests. That means niche audiences may be perfect for your business…
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Action Research: What it is, Stages & Examples
Introduction Action research is an evidence-based approach that has been used for years in the field of education and social sciences. It is used to learn about both good practices and problems with existing practices, as well as being able to develop new strategies by investigating and analyzing data. In this post, we will explore…
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What Are The Types of Research Hypothesis? + [Examples]
![What Are The Types of Research Hypothesis? + [Examples]](https://storage.googleapis.com/fplswordpressblog/2022/10/What-Are-The-Types-of-Research-Hypothesis-Examples.jpg)
It is vital to fully understand a hypothesis to address the types of research hypotheses. A hypothesis explains an established or known fact that has not yet been proven or validated. Simply put, it is a statement explaining why and how a particular thing works based on philosophical assumptions and facts. For example, a hypothesis…
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Name Testing Survey: Questions to Ask + Free Template
Branding is an integral part of your company’s success. There are so many brands on the market, and with newer brands appearing all the time, most people find it difficult to keep up. So, if your brand name does not instantly draw the attention of your target audience, you will be added to the long…
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Lost Customer Research: Questions To Ask & How To Conduct It
Introduction Tracking customer feedback is one of the most challenging aspects of running a successful business. Unlike some other types of data, customer feedback requires constant attention and monitoring to ensure it’s accurate and up-to-date. It’s easy for your business to be lacking in this department, especially if you don’t have a formal process in…