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What Is a Visual Analog Scale (VAS) In Surveys? Types, Pros & Cons
Pain is a key factor in any survey that looks at health, well-being, or respondent happiness. But pain is hard to measure objectively; it depends on so many different factors such as mood, coping mechanisms, context, and perception. As a result, researchers use the visual analog scale (VAS), a simple and effective technique that allows…
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How to Keep Your Surveys Out of the Spam Folder
Introduction Email is a great way to stay in touch with your customers and prospects, but it isn’t always a great way to get responses. That’s why you might want to consider keeping your email surveys out of the spam folder—so they don’t end up lost in your inbox. If you’re not sure how email…
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Tourist Survey: What It Is, Tips & Examples
Introduction A tourist survey helps you to gather relevant information quickly. The data gathered in this survey is mainly sourced from tourists and people who have traveled widely for leisure. Tourist surveys are an effective way to gain insight into the kind of people that visit your location, frequently. This way, you can predict future…
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How To Correct Biased Survey Results
Introduction Survey biases can occur in any survey, but they are more likely to occur when the survey is conducted by humans. Humans are biased by their own opinions and experiences, which may lead them to give an answer that fits with those opinions and experiences. Survey biases can occur in any type of survey.…
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What Are Audio Surveys?
Introduction Audio surveys are surveys that play audio clips instead of having text on them. This means that instead of reading out loud the questions and answers, they speak them in some way so that they can be heard by the participant. Audio interviews are a great way to get more information from people who…
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9 Great Books For Survey Researchers & Practitioners Part I
Introduction Many research topics are published daily, detailing the recent developments across various niches. According to data from a global S&E publishing outfit Scopus, the rate of publications has exceeded the 4% annual average since 2008, and new publications have risen from 1.8million articles to 2.6million articles. Based on these figures, it would be tasking for…
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Goodhart’s Law: Definition, Implications & Examples
In this article, we will discuss Goodhart’s law in different fields, especially in survey research, and how you can avoid it.
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Cobra Effect & Perverse Survey Incentives: Definition, Implications & Examples
In this post, we will discuss the origin of the Cobra effect, its implication, and some examples
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Cluster Sampling Guide: Types, Methods, Examples & Uses
In this guide, we’d explore different types of cluster sampling and show you how to apply this technique to market research.
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Assessment vs Evaluation: 11 Key Differences
This article will discuss what constitutes evaluations and assessments along with the key differences between these two research methods.