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The PR Pros Guide to Public Relations Surveys
Introduction We all know that public relations is a crucial part of any business’s PR strategy. But how do you know when and how to use surveys to maximize your efforts? We live in a world of constant change. Our lives are constantly being shaped by new technologies and new ways of doing things. Public…
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SMS Surveys: Definition, How to Send SMS Surveys and Benefits
Introduction SMS Surveys are an easy and affordable way to send customers surveys. They’re simple, but they can be used for more than just customer satisfaction surveys. Sending SMS Surveys has even been said to have a higher response rate than some online surveys. Read on to discover how true this statement is. What…
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In-Store Surveys: Definition, Benefits, and Example Questions
Introduction If you’re in the market for a new product, it’s important to understand how well your customers understand your concept. This is where in-store surveys come in. An in-store survey is a method of collecting information about customers’ perceptions of products or services within a retail environment. They are used by businesses to gain…
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Conducting A Donor Survey: Questions to Ask
Introduction A donor survey is a piece of research that asks people who are interested in supporting a cause or organization to answer questions about their preferences and concerns. Each question is designed to elicit information that will help the cause or organization understand its audience better, which can then help them make decisions about…
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Public Opinion Research: Definition, Types & Templates
Introduction Public opinion research is the scientific study of public attitudes and opinions about a particular issue, event, or topic. It is an important part of marketing research because it helps marketers understand how consumers perceive their products and services. Public opinion research can be used to determine consumer preferences for products and services, political…
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What Are Audio Surveys?
Introduction Audio surveys are surveys that play audio clips instead of having text on them. This means that instead of reading out loud the questions and answers, they speak them in some way so that they can be heard by the participant. Audio interviews are a great way to get more information from people who…
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How to Make Election Predictions with Political Surveys
Forecasting election results accurately can be incredibly hard. But it doesn’t stop campaign managers and political analysts from conducting and analyzing election surveys to gauge election outcomes. The primary goal of election surveys and polls is to predict which candidate or political party will win, but there are other benefits to it. Pre-election polls reveal…
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How To Draft A Survey Disclaimer: Important Laws, Examples
Surveys are an important method for collecting research data. However, respondents may be hesitant to provide their data if you do not guarantee their data security. Respondents’ concerns usually revolve around their privacy, identity, and the research’s purpose; this is where a survey disclaimer can help. Adding a survey disclaimer to the questionnaire assures respondents…
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9 Great Books For Survey Researchers & Practitioners Part I
Introduction Many research topics are published daily, detailing the recent developments across various niches. According to data from a global S&E publishing outfit Scopus, the rate of publications has exceeded the 4% annual average since 2008, and new publications have risen from 1.8million articles to 2.6million articles. Based on these figures, it would be tasking for…
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The Guide to Deciding on the Best Time to Send a Survey
Introduction Have you been wondering when to send out surveys? We’re here to help, so let’s start by giving you a little background information about how surveys work and what they can do for your organization: Surveys are a great way to collect information about your customers and the products or services they use. The…