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Matrix Question Surveys: Types, Examples, Pros & Cons
Introduction Matrix questions are a type of survey question that allows respondents to answer multiple statements using rates in rows and columns. For example, rather than asking “Would you like some fries with that?” Your survey might ask people the rate at which they would like fries with their hamburger. The questions can be used…
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What is Mobile Ethnography In Survey Research?
Introduction The rise of smartphones has given researchers a glimpse into the hitherto private lives of smartphone users through the pictures or videos that users have taken of themselves. This, in turn, has given rise to Mobile Ethnography, a powerful tool used in conducting remote ethnographic research. There needs to be some clarification about the…
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What is a Panel Survey?
Introduction Panel surveys are a type of survey conducted over a long period measuring consumer behavior and perception of a product, an experience, or a service. In this article, we will understand panel surveys, the methodology that guides them, their importance, some examples, and much more. What are Panel Surveys Panel Surveys are online research…
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Transactional NPS vs Relationship NPS: Which Should You Prioritize?
Introduction Net promoter score, or NPS, is a key performance indicator that measures or tracks the propensity of a customer to recommend a product or service to others. In other words, NPS measures customer satisfaction. There are two main types of NPS called Transactional NPS and Relationship NPS. Transactional NPS gathers customer feedback at various…
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Pricing Surveys: Methods, Tips & Templates
Pricing is a major motivator for most customers when purchasing a product or service. Customers are always looking for the best deal, an affordable but high-quality product. Pricing surveys can help you figure out how much your product is worth to customers and how much they are willing to pay for it. These surveys remove…
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Prestige Bias In Surveys & How To Correct It
Introduction Prestige bias is a phenomenon that occurs when people feel more willing to express their opinions about something based on their level of prestige. It is a type of social desirability bias that occurs when people who are asked to participate in a survey or survey experiment give answers that they think will make…
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How To Correct Biased Survey Results
Introduction Survey biases can occur in any survey, but they are more likely to occur when the survey is conducted by humans. Humans are biased by their own opinions and experiences, which may lead them to give an answer that fits with those opinions and experiences. Survey biases can occur in any type of survey.…
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CRM Survey: In-Depth Guide
Introduction CRM surveys are a great way to gather the data you need to address your customers’ needs. A CRM survey is a quick and easy way to get valuable feedback on your business. It’s something you can do right now, in the comfort of your own home or your office and it gives you…
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How to Make Election Predictions with Political Surveys
Forecasting election results accurately can be incredibly hard. But it doesn’t stop campaign managers and political analysts from conducting and analyzing election surveys to gauge election outcomes. The primary goal of election surveys and polls is to predict which candidate or political party will win, but there are other benefits to it. Pre-election polls reveal…
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How To Draft A Survey Disclaimer: Important Laws, Examples
Surveys are an important method for collecting research data. However, respondents may be hesitant to provide their data if you do not guarantee their data security. Respondents’ concerns usually revolve around their privacy, identity, and the research’s purpose; this is where a survey disclaimer can help. Adding a survey disclaimer to the questionnaire assures respondents…