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What is a Control Survey? Types, Importance + Process
Introduction A control survey refers to a survey conducted to map out the positions of existing control points in the survey area. It is a crucial step toward the accurate measurement of distance and angles in the area. It is used to establish a control network of points, and surveyors must ensure the accuracy of…
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Paper-And-Pencil Interviewing (Papi): Pros, Cons & When to Use
Paper and pencil interviewing collect data from respondents using paper and pencil rather than digital devices. It’s typically used for research purposes, including market research, social research, and academic research. Although collecting information with paper and pencil is no longer as common and is considered outdated, it still has advantages. It enables you to reach…
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Monadic Vs Sequential Survey Design
Introduction Are you looking to test a new product idea or a service? They are quite a number of methods available in the market research space. However, for this blog post, we would be focusing on; Monadic survey design and Sequential Monadic Survey design. These two concepts may sound similar, however, they are notable differences…
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What is Survey Branching? Definition, Uses, Pros & Cons
Introduction Survey creators are often seeking alternative ways to create a smooth experience for their respondents. It is now general knowledge that advanced logic methods in survey designs are a smart way to customize the survey experience for every participant. Irrespective of the area of focus, from gauging or measuring employee satisfaction to assessing a…
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Survey Straightlining: Definition, Implications & Mitigation
Introduction Survey straight lining occurs when the respondents of a survey in haste, select the same response every time. Straight-lining happens in surveys when the respondents are bored, mentally stressed, and no longer feel motivated to keep responding to the survey. So, what causes straight-lining and how can it be detected in a survey? This…
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13 Best QuestionPro Alternatives 2023
QuestionPro is a survey platform that allows users to create and customize surveys for market research and experience management. It’s one of the most popular survey platforms for concept testing, as well as customer and employee experience research. However, QuestionPro may not the best option for you for several reasons. Sure, it’s easy to set…
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Tourist Survey: What It Is, Tips & Examples
Introduction A tourist survey helps you to gather relevant information quickly. The data gathered in this survey is mainly sourced from tourists and people who have traveled widely for leisure. Tourist surveys are an effective way to gain insight into the kind of people that visit your location, frequently. This way, you can predict future…
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What is Executive Interviewing? Surveying B2B Leaders
Introduction The focus of market research surveys is to reach decision-makers from all works of life. These decision-makers who are sometimes household consumers or corporate professionals can be hard to reach. This is where executive interviewing, a concept based on surveying top-level business professionals comes into play. Due to the high-demand environment where these executives work, their…
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Chi-Square Test in Surveys: What Is It & How to Calculate
The Chi-Square test is a statistical test that is commonly used in surveys to determine whether there is a significant difference between the expected and observed frequencies in one or more categories. It is widely used in research to test the relationships between categorical variables, primarily for comparing the distribution of responses to various questions…
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How to Write a Survey Introduction Step By Step
First impression matters in surveys, especially when you need objective responses. Your survey introduction is your opportunity to make an excellent first impression on your respondents. Although the introduction to your survey is the first thing your participants see when they open it, it does not have to be the first thing you do. Most…