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Understanding Kapferer’s Brand Identity Prism: A Comprehensive Guide
Introduction Brand identity is a crucial aspect of any business, especially in today’s highly competitive market. It represents the unique set of characteristics, values, and associations that distinguish a brand from its competitors. In this comprehensive guide, we will explore Kapferer’s Brand Identity Prism, a powerful framework that provides a holistic understanding of brand identity…
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What is Gap Analysis: Definition, Method and Template with Example
Introduction In today’s competitive business environment, organizations must continually adapt and evolve to meet changing market demands, customer needs, and industry standards. One crucial aspect of this process is understanding the gaps between an organization’s current performance and its desired state. This is where gap analysis comes into play. By identifying these gaps, businesses can…
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Viability Study: What it is, Importance & Ways to Conduct
Introduction Before starting a new business or undertaking a new project, it is important to conduct a viability study. This study helps to assess the potential success and profitability of the venture. In this article, we will discuss what a viability study is, its importance, factors to consider when evaluating viability, the difference between feasibility…
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Collaborative Research: What It Is, Types & Advantages
Introduction Collaborative research has become increasingly popular in the academic world. With the proliferation of interdisciplinary research, it is important to understand the various types of collaborative research and their respective contexts. In this article, we will take a look at the different classifications of collaborative research, including its advantages and disadvantages. Instagram What is…
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Product Positioning: Meaning, Surveys & Strategies
Building an incredible product isn’t the only factor that will make your product your customers’ first choice or drive sales through the roof. Product positioning is the reason customers will choose your products over competitors. Product positioning is how you get customers to see your product’s value and uniqueness. It helps you identify the most…
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Creative Testing: What It Is + Free Guide
Introduction Marketing budgets have skyrocketed in recent times and launching a new marketing campaign is more expensive and competitive than it has ever been. This implies that before embarking on any marketing activity, stakeholders and management need to be sure that the goals of the marketing activity would be achieved. This is where a creative…
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Minimum Viable Product: Definition, Strategies, and Examples
Introduction When it comes to launching a new product, the stakes are high. In order to mitigate risk and drive fast results, many businesses have adopted an iterative approach to product development known as the minimum viable product (MVP) strategy. An MVP is a version of a new product that has been stripped down to…
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Random Device Engagement: What It Is [With Methods]
![Random Device Engagement: What It Is [With Methods]](https://storage.googleapis.com/fplswordpressblog/2022/09/Random-Device-Engagement-What-It-Is-With-Methods.jpg)
Introduction Random Device Engagement (RDE) is a process in which a device collects data from multiple users at different times and places. This kind of data collection is often used to understand how people engage with online content or services. This article will explore the concept of random device engagement, its benefits, and its limitations.…
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Target Market: Definitions, Examples + [Audience Identification]
![Target Market: Definitions, Examples + [Audience Identification]](https://storage.googleapis.com/fplswordpressblog/2022/07/Target-market.jpg)
Without knowledge of your target market, your entire product conception and marketing process is flawed. This article covers practical tips to help you effectively identify your target market