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Inductive Research: What It Is, Benefits & When to Use
You’ve probably heard or seen “inductive research” and “deductive research” countless times as a researcher. These are two different research methods that have their perks and downsides. Inductive research collects and analyzes data to identify patterns and themes which function as the basis for a theory or hypothesis. Deductive research, on the other hand, involves…
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Remote User Research: What is it, How to do it, Pros & Cons
Introduction The world has evolved and businesses must keep up with the latest trends and technologies to remain relevant. One of the most significant shifts in the world today is remote work. The phenomenon has become more popular with the advent of the pandemic which affected the whole world. This shift also affected user research…
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Netnography in Research: What it is, Important, Pros & Cons
Currently, social media and digital communication are the top channels for communication. So, you need to adapt their marketing strategies to keep up with the rapidly changing environment. Netnography is a qualitative research method that adapts ethnographic techniques to study online communities and interactions. It uses market research methods like surveys and focus groups to…
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Desk Research: Definition, Types, Application, Pros & Cons
If you are looking for a way to conduct a research study while optimizing your resources, desk research is a great option. Desk research uses existing data from various sources, such as books, articles, websites, and databases, to answer your research questions. Let’s explore desk research methods and tips to help you select the one…
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Attitudinal Research: What it is, Pros, Cons & Examples
Introduction Attitudinal research is a powerful tool for understanding the attitudes, beliefs, and opinions of individuals on a particular topic or issue. It provides insights into the motivations behind people’s behavior and helps organizations develop effective strategies to influence or change those behaviors. Attitudinal research can be conducted using various methods, such as surveys, interviews,…
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What Is the Aaker Brand Equity Model? Definition and Components
Introduction The general perception of a brand or a brand personality is essential in the business world. A study has shown that customers expect more from the brands they use in terms of customer experience, their work culture, the environment where their products are made, and so on. In other to keep up with customer…
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Meta Analysis: Definition, Pros, Cons & How to Conduct it
Introduction Meta-analysis is a method of collecting and analyzing multiple studies that are all looking at the same topic. Researchers find it helpful to evaluate studies by analyzing how well they were tested, the results, and comparisons. In this article, we will discuss meta-analysis, what it is, its advantages, and its disadvantages. What is a…
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Subgroup Analysis: What It Is + How to Conduct It
Introduction Clinical trials are an integral part of the drug development process. They aim to assess the safety and efficacy of a new drug or treatment in a specific population. However, not all patients respond to a particular treatment in the same way. That’s where subgroup analysis comes in. In this article, we’ll explore what…
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What are Diary Studies? Meaning, How and When to Conduct It
Introduction Diary studies are a powerful research method that can provide valuable insights into a person’s daily life and help researchers understand their behaviors, attitudes, and needs. This article explains the concept of diary studies and their benefits. We’ll also explore situations where they are appropriate. What is a Diary Study? A diary study is…
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Contextual Inquiry: Meaning, Pros, Cons & How to conduct
Introduction Recently, in-depth research has shown that products or services should be designed to meet an existing need. In others words you don’t create products and begin to search for customers. Rather, you find customers and create products that would solve their problems. Therefore, the contextual inquiry was designed or created to help researchers understand…