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Computer-Assisted Web Interviewing (CAWI): A Complete Guide
We’ve seen a shift away from traditional interviewing methods, such as in-person and over-the-phone interviews towards online surveys and digital data collection. One of the main reasons for this is that in-person and in-phone interviews are time-consuming and resource-intensive. With Computer-assisted web interviewing, respondents can participate in the surveys from anywhere in the world. It…
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Ladder of Inference: Its Implications For Researchers
Introduction When conducting research, understanding the human mind’s cognitive processes is paramount. This introduces the “Ladder of Inference” – a concept that explains the intricate journey from data to decisions, and the implications it holds for researchers like you. This paradigm, coined by organizational psychologist Chris Argyris, serves as a guiding light, revealing the steps…
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What is Survey Dropout Analysis?
Introduction When you conduct surveys to gather valuable insights and information, you invest time and effort in creating questions, selecting your target audience, and distributing the survey. However, have you ever wondered why some respondents start the survey but never finish it? This phenomenon is known as survey dropout, and understanding it through survey dropout…
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What is Blindspot Analysis?
Introduction Picture yourself in a big maze of decisions, where some things are hidden from your view. These hidden parts are called blindspots. Blindspots can affect how you think and make choices, often without you even realizing it. In this article, we’re going to discuss blindspots, the different types of blindspots, and how these blindspots…
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What Is Meant By Brand Extension?
Most successful brands have multiple extensions- Adidas, Coca-Cola, Boohoo, and others. These brands have leveraged their well-established brand to introduce new products to their already existing and loyal customer base. The goal of brand extensions is to reach new customers, expand into new markets, and increase sales of the existing brand. They also help you…
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Deliberative Polling: The Complete Guide
The first thing that comes to mind when you hear the term “deliberation” is a panel debating critical issues. In a deliberative poll, a random sample of citizens is surveyed on a particular issue before and after they have been allowed to deliberate about the issue. The purpose of deliberative polling is to inform and…
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How to Add a Form to a Shopify Store: A Step-by-Step Guide
Introduction The world keeps evolving and transactions are becoming more digital so much that, as there are physical stores, there are equally e-commerce gaining competitive gaps. However, for any online store to be successful, customer engagement and data collection are paramount. Now, to get customer engagement, as an online store or Shopify store owner, you…
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What is the Spacing Effect? What Educators Need To Know
Introduction Like the popular quote by Alexander Pope, “A little learning is a dangerous thing, drink deep or taste, not the Pierian spring, for their shallow droughts intoxicates the brain and drinking largely sobers us again.” This is the idea behind the spacing effect as a technique that promotes deep learning. The spacing effect postulates…
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Osgood Scales in Surveys: Applications, Pros & Cons
Introduction In the study of psychology and communication, the Osgood Scale represents a powerful tool that is used to better understand human perceptions and attitudes. Osgood scale is a widely-used measurement instrument, that is used to measure the responses of different individuals to various stimuli although the responses can be subjective. In this article, we…
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Attention Check Questions in Surveys
The feedback from survey responses is meant to give you insight into your target audience’s perspective and help you make better decisions. But if people don’t answer your questionnaire honestly, you won’t have valuable insights to improve your products or make better choices. Attention check questions are a type of survey question that tests whether…