-
Guide To Sample Planning in Surveys: How To Create Them
Introduction A sampling plan is a framework used to guide the selection of a sample from a larger population in research. It involves identifying the relevant population, defining the sample size, selecting the sampling technique, and determining the sample characteristics. Sampling is crucial in research for inferring about populations. A good plan ensures representative samples,…
-
Face Validity in Surveys: Meaning, Types & Methods of Improvement
Have you opened a survey and noticed that some questions seem irrelevant or confusing? The survey description and questions don’t match. Face validity is the amount of time a survey or question seems to measure what it’s supposed to measure. It’s not a scientific or objective way of measuring validity; it’s subjective and based on…
-
Affinity Mapping in Research: What, How, Pros, Cons & Examples
Introduction Affinity mapping is a collaborative method used to organize and make sense of large amounts of information or data. It is a visual tool that helps teams to identify patterns, themes, and relationships among ideas, concepts, or data points. Design thinking, agile methodologies, and other collaborative problem-solving approaches frequently employ this technique. In this…
-
The Ceiling Effect In Surveys: Meaning, Implications & Mitigation
Introduction Surveys are an essential tool for researchers and organizations who want to understand the drivers of individual behaviors, their perceptions, and their attitudes. It helps researchers to collect data from their target audience, to reach an accurate conclusion about a population or group of people. In the course of this, there often arises the…
-
What is Satisficing and How it affects Survey Results
Introduction In today’s fast-paced world, individuals are bombarded with an endless stream of information and choices. As a result, people often rely on heuristics and shortcuts to make decisions. One such shortcut is satisficing. Satisficing is the act of choosing the first option that meets one’s minimum criteria, rather than seeking out the optimal solution.…
-
Recency effect In Surveys: Meaning, Causes, Effects & Mitigation
Introduction The recency effect is a phenomenon in which individuals tend to remember and prioritize information that they have encountered most recently. This effect can be observed in surveys when respondents are more likely to give greater weight to the most recent information presented to them, rather than considering the entirety of the survey questions…
-
Inattentional Blindness in Surveys: Causes, Effects Examples & Mitigation
Introduction Inattentional blindness is a cognitive phenomenon in which an individual fails to perceive a visible object or event because their attention is focused on a different task or stimulus. This concept has important implications for surveys, which are designed to capture respondents’ attention and gather accurate data. Understanding inattentional blindness is crucial for survey…
-
Bogardus Social Distance Scale: Definition, Survey Questions with Examples
Introduction Have you ever wondered if the acceptance you receive in a new country, new school, new work environment, or a new group is real or just a facade in other to respect laid down rules? Well, you are not alone, as psychologists and sociologists have had the same thoughts. In 1924, Emory S. Borgardus…
-
The Testing Effect In Surveys: Meaning, Implications & Mitigation
Have you ever wondered why you seem to have a better grasp of a concept after answering a question or two about it? This phenomenon is known as the testing effect. The testing effect is when people remember things they were asked to remember or answer a survey question about, even if they didn’t know…
-
The Overton Window: What Pollsters Need to Know
Introduction In today’s political climate, it seems like the range of acceptable opinions is shrinking every day. What was once considered a mainstream view is now seen as extremist, and what was once fringe is now gaining momentum. This phenomenon can be explained in part by the concept of the Overton Window, which describes the…