Category: Guides

  • Reference Data Management: What It Is + Importance

    Reference Data Management: What It Is + Importance

    In today’s data-driven business environment, managing reference data has become a critical component of many organizations. Reference data are static information we use as the basis for transactions and analytics, such as currencies, geographic locations, and legal entities. Reference data management (RDM) is the systematic process of organizing, storing, and maintaining reference data. which is…

  • The Peter Principle: What Every HR Manager Should Know

    The Peter Principle: What Every HR Manager Should Know

    Introduction The Peter Principle is a concept in management theory that has generated considerable interest and discussion since it was first introduced in 1969. Developed by Dr. Laurence J. Peter, a Canadian psychologist, the principle posits that employees within an organization tend to be promoted based on their performance in their current roles, eventually reaching…

  • Dilbert Principle: Definition, Implication & Mitigation

    Dilbert Principle: Definition, Implication & Mitigation

    Introduction The Dilbert Principle is a satirical management theory that has gained popularity due to its humorous take on workplace promotions and organizational dynamics. Developed by cartoonist Scott Adams, creator of the Dilbert comic strip, the principle offers an alternative perspective on employee promotions compared to conventional management theories like the Peter Principle. This essay…

  • Viability Study: What it is, Importance & Ways to Conduct

    Viability Study: What it is, Importance & Ways to Conduct

    Introduction Before starting a new business or undertaking a new project, it is important to conduct a viability study. This study helps to assess the potential success and profitability of the venture. In this article, we will discuss what a viability study is, its importance, factors to consider when evaluating viability, the difference between feasibility…

  • Reputational Risk: What it is, Types & Mitigation

    Reputational Risk: What it is, Types & Mitigation

    Introduction Reputational risk refers to the potential for negative publicity, public perception, or controversy surrounding a company’s actions, products, or services to damage its reputation. This damage can lead to a loss of customers, reduced revenue, and decreased shareholder value.  In today’s interconnected and digital world, managing reputational risk is a critical aspect of any…

  • VRIO Framework: What it is, Tips & Advantages

    VRIO Framework: What it is, Tips & Advantages

    Introduction The VRIO framework is a  tactical planning tool created to help organizations discover and protect the resources and advantages that provide them with a long-term competitive advantage. These advantages are sustainable competitive advantages that can be cloned by competitors to beat them at their game, as these resources are a crucial element of organizational…

  • Collaborative Research: What It Is, Types & Advantages

    Collaborative Research: What It Is, Types & Advantages

    Introduction Collaborative research has become increasingly popular in the academic world. With the proliferation of interdisciplinary research, it is important to understand the various types of collaborative research and their respective contexts.  In this article, we will take a look at the different classifications of collaborative research, including its advantages and disadvantages. Instagram  What is…

  • Product Positioning: Meaning, Surveys & Strategies

    Product Positioning: Meaning, Surveys & Strategies

    Building an incredible product isn’t the only factor that will make your product your customers’ first choice or drive sales through the roof. Product positioning is the reason customers will choose your products over competitors.  Product positioning is how you get customers to see your product’s value and uniqueness. It helps you identify the most…

  • How to Use Consumer Panels: A Complete Guide

    How to Use Consumer Panels: A Complete Guide

    Introduction Are you trying to launch a new product, gauge customer perceptions, predict buying behavior, or simply try to reposition your brand? One thing is key and that is market research, irrespective of the niche your business covers. Why you might ask? well, it’s popular knowledge that it is foolhardy to launch into uncharted waters…

  • The Delphi Method: Meaning, Pros, Cons & Uses

    The Delphi Method: Meaning, Pros, Cons & Uses

    Introduction The Delphi Method is an iterative process often used for gathering and developing consensus among a group of experts. It is a process that combines the use of anonymous surveys and group discussions in order to reach a consensus.  The Delphi Method is often used in situations where there is a lack of agreement…