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What Is the Aaker Brand Equity Model? Definition and Components
Introduction The general perception of a brand or a brand personality is essential in the business world. A study has shown that customers expect more from the brands they use in terms of customer experience, their work culture, the environment where their products are made, and so on. In other to keep up with customer…
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Meta Analysis: Definition, Pros, Cons & How to Conduct it
Introduction Meta-analysis is a method of collecting and analyzing multiple studies that are all looking at the same topic. Researchers find it helpful to evaluate studies by analyzing how well they were tested, the results, and comparisons. In this article, we will discuss meta-analysis, what it is, its advantages, and its disadvantages. What is a…
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Subgroup Analysis: What It Is + How to Conduct It
Introduction Clinical trials are an integral part of the drug development process. They aim to assess the safety and efficacy of a new drug or treatment in a specific population. However, not all patients respond to a particular treatment in the same way. That’s where subgroup analysis comes in. In this article, we’ll explore what…
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What are Diary Studies? Meaning, How and When to Conduct It
Introduction Diary studies are a powerful research method that can provide valuable insights into a person’s daily life and help researchers understand their behaviors, attitudes, and needs. This article explains the concept of diary studies and their benefits. We’ll also explore situations where they are appropriate. What is a Diary Study? A diary study is…
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Contextual Inquiry: Meaning, Pros, Cons & How to conduct
Introduction Recently, in-depth research has shown that products or services should be designed to meet an existing need. In others words you don’t create products and begin to search for customers. Rather, you find customers and create products that would solve their problems. Therefore, the contextual inquiry was designed or created to help researchers understand…
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What is Conceptual Research? Definition, Framework, Pros & Cons
Introduction Conducting research is an important part of human life and for centuries, identifying and evaluating a subject or topic to gain knowledge has been a constant practice. There are different classifications of research based on the approach, methodology, and purpose. One such classification is conceptual research, which focuses on exploring and developing abstract ideas…
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Inferential Statistics: Definition, Types + Examples
Introduction Inferential statistics is a branch of statistics that uses sample data to make inferences or predictions about a population. It involves using statistical calculations and assumptions to analyze data and draw conclusions relevant to the larger population. Inferential statistics also allows researchers to generalize their findings beyond the sample they have studied. This is…
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Creating Brand Ambassador Programs: What, When & How
Introduction In today’s highly competitive market, businesses are constantly seeking ways to increase brand awareness, build customer loyalty, and drive sales. One effective strategy for achieving these goals is implementing a brand ambassador program. This program leverages the power of influencers, enthusiasts, and loyal customers to promote a brand through word-of-mouth marketing, social media, and…
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Product Positioning: Meaning, Surveys & Strategies
Building an incredible product isn’t the only factor that will make your product your customers’ first choice or drive sales through the roof. Product positioning is the reason customers will choose your products over competitors. Product positioning is how you get customers to see your product’s value and uniqueness. It helps you identify the most…
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Adaptive Conjoint Analysis: Definition, Types & User Cases
Introduction In today’s rapidly evolving market, understanding customer preferences is essential for businesses to succeed. One way to gather this information is through the use of market research techniques such as conjoint analysis. However, traditional conjoint analysis can be time-consuming and complex, leading to low response rates and inaccurate results. To overcome these challenges, adaptive…