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Brand Auditing: When & How to Conduct it
Introduction A brand audit is an in-depth assessment of a brand’s performance and activities. It helps businesses to identify areas of improvement in order to remain competitive and meet their goals. A brand audit can be used to measure brand awareness, identify areas of strength and weakness, and develop a strategy for moving forward. This…
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What is a Control Survey? Types, Importance + Process
Introduction A control survey refers to a survey conducted to map out the positions of existing control points in the survey area. It is a crucial step toward the accurate measurement of distance and angles in the area. It is used to establish a control network of points, and surveyors must ensure the accuracy of…
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The Patient Journey: Meaning & How To Map It Out
Introduction The term, patient journey is similar to a customer experience journey, which refers to offering a service in a way that fixes the customer’s pain points, with a focus on ensuring a positive experience, across all touch points through which a customer interacts with your brand. The focus here is to consolidate all the…
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Competitive Benchmarking: Meaning, Benefits & Procedures
Introduction Organizations all over the world are constantly seeking to improve every aspect of their business in a bid to remain relevant and maintain or increase their customer share. Areas of focus in this regard can range from anything, like customer experience to their operations, supply chain, assortment planning, etc. To do this successfully there…
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Brand Extension Strategies to Propel Your Brand Forward
Have you ever wondered how some companies launch new products and don’t struggle to find customers for them? Successfully launching new products requires more than just telling people you have a new product; it requires strategy and proper product placement. A brand extension strategy is how you leverage your existing consumer base and brand image…
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Monadic Vs Sequential Survey Design
Introduction Are you looking to test a new product idea or a service? They are quite a number of methods available in the market research space. However, for this blog post, we would be focusing on; Monadic survey design and Sequential Monadic Survey design. These two concepts may sound similar, however, they are notable differences…
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What is Survey Branching? Definition, Uses, Pros & Cons
Introduction Survey creators are often seeking alternative ways to create a smooth experience for their respondents. It is now general knowledge that advanced logic methods in survey designs are a smart way to customize the survey experience for every participant. Irrespective of the area of focus, from gauging or measuring employee satisfaction to assessing a…
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What Is Brand Image and How Do You Measure It?
Building and improving a brand image is more than just having unique logos or visuals; it’s about connecting with the audience and leaving a lasting impression. Brand image is an important component of any business; it has a significant impact on the brand’s reputation and influences the target audience’s attitude toward the brand. To effectively…
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What is Case-Based Learning? Meaning, Examples, Applications
Case-based learning is a teaching method in which learners are presented with real or hypothetical cases that simulate real-life scenarios to solve them. It enables students to identify the root cause of a problem, and explore various solutions using their knowledge and skills from lessons and research to select the best solution. Using the case-based…
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Paired Samples vs Independent Samples: Characteristics & Examples
Introduction When conducting research, it’s important to understand the differences between paired and independent samples. Paired samples are samples that are related to each other in some way. They are typically used when researchers want to measure changes in a particular variable over time or to compare two or more related groups of subjects. Unpaired…