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What Is Brand Recall, and Why Is It Important?
Have you ever wondered why some brands never run ad campaigns but everyone recognizes them? This phenomenon is called brand recall, it’s the customer’s ability to recall your brand when thinking of products and services related to your niche. Also, the frantic need to be one step ahead of your competition diminishes significantly when customers…
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Serial Position Effect: Meaning & Implications in Research Surveys
Have you ever noticed how the first performer in a competition seems to set the tone for the rest of the competition, while everything seems to blend until the final performance? That is how the serial position effect works. The serial position effect describes how people tend to remember items at the beginning or end…
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Employee Journey Mapping: What is It & How to Design It
Introduction Employee mapping is a process used by HR professionals to create a visual representation of an organization’s workforce. Employee mapping helps employers to evaluate the positions and skills required for each job within the organization. Employee journey mapping is a powerful tool for understanding the employee experience at your company. It provides an inside…
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How to Keep Your Surveys Out of the Spam Folder
Introduction Email is a great way to stay in touch with your customers and prospects, but it isn’t always a great way to get responses. That’s why you might want to consider keeping your email surveys out of the spam folder—so they don’t end up lost in your inbox. If you’re not sure how email…
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Survey Straightlining: Definition, Implications & Mitigation
Introduction Survey straight lining occurs when the respondents of a survey in haste, select the same response every time. Straight-lining happens in surveys when the respondents are bored, mentally stressed, and no longer feel motivated to keep responding to the survey. So, what causes straight-lining and how can it be detected in a survey? This…
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13 Best QuestionPro Alternatives 2023
QuestionPro is a survey platform that allows users to create and customize surveys for market research and experience management. It’s one of the most popular survey platforms for concept testing, as well as customer and employee experience research. However, QuestionPro may not the best option for you for several reasons. Sure, it’s easy to set…
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The Bandwagon Effect: Meaning & Implications For Online Polling
Cognitive biases are not inherently bad; they help us make split-second decisions by leveraging the opinions of others, but they are often prone to error. The bandwagon effect is a cognitive bias that influences what people do and say. It’s also known as herd mentality; it happens when people adopt behaviors and opinions because everyone…
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The Goldilocks Principle: What It Is & How to Apply It
The Goldilocks principle is based on the Goldilocks and the Three Bears story. The story is about a little girl, Goldilocks, who enters the home of a bear family, and uses their stuff till she falls asleep. As Goldilocks explored the personal items in the bears’ home, she noticed that the child bear’s possessions seemed…
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Statistical Analysis Plan: What is it & How to Write One
Statistics give meaning to data collected during research and make it simple to extract actionable insights from the data. As a result, it’s important to have a guide for analyzing data, which is where a statistical analysis plan (SAP) comes in. A statistical analysis plan provides a framework for collecting data, simplifying and interpreting it,…
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Statistical Analysis Software: A Guide For Social Researchers
Introduction Social research is a complex endeavor. It takes a lot of time, energy, and resources to gather data, analyze and present it, and write up a report. Often, researchers use statistical analysis software to make their work easier because the ability to analyze data and create a report is an important skill for any…