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Data Collection Plan: Definition + Steps to Do It
Introduction A data collection plan is a way to get specific information on your audience. You can use it to better understand what they like and dislike, what motivates them, how they respond to different messages, and how they’re using the content you’re providing. A good data collection plan will also allow you to predict…
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Tourist Survey: What It Is, Tips & Examples
Introduction A tourist survey helps you to gather relevant information quickly. The data gathered in this survey is mainly sourced from tourists and people who have traveled widely for leisure. Tourist surveys are an effective way to gain insight into the kind of people that visit your location, frequently. This way, you can predict future…
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Technology Enhanced Learning: What It Is & Examples
With technology becoming such an integral part of our lives, it is impractical to teach students without it. The major problem with using technology for learning is that it can be a distraction to most students both in and out of the classroom when it’s not properly monitored. However, when used correctly, technology can be…
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What is Executive Interviewing? Surveying B2B Leaders
Introduction The focus of market research surveys is to reach decision-makers from all works of life. These decision-makers who are sometimes household consumers or corporate professionals can be hard to reach. This is where executive interviewing, a concept based on surveying top-level business professionals comes into play. Due to the high-demand environment where these executives work, their…
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Self-Appraisal: What is it, Importance & How to Write.
Introduction “Man know thy self”. This is a popular phrase by Socrates, one of the greatest philosophers that ever lived. Socrates’ statement is a clarion call for self-knowledge as the bedrock for a clear understanding of one’s self, as an effective tool for self-development and the benefit of the larger society at large. It is…
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Overconfidence Bias: Meaning, Impact and How To Overcome It
Introduction Overconfidence bias is a tendency to have a wrong assessment of one’s abilities, skills, intellect, and talent. It is a dangerous and false belief of an individual’s value or ability always to make the right decisions. It is expressed in various aspects of human interactions and the outcome can be dangerous. In this guide,…
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Chi-Square Test in Surveys: What Is It & How to Calculate
The Chi-Square test is a statistical test that is commonly used in surveys to determine whether there is a significant difference between the expected and observed frequencies in one or more categories. It is widely used in research to test the relationships between categorical variables, primarily for comparing the distribution of responses to various questions…
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Conformity Bias in Hiring: What HR Managers Should Know
Conformity bias occurs when people’s decisions are influenced by group pressure, according to the famous Asch experiment. It is usually motivated by a desire to be accepted by a group or a fear of rejection by them. This bias exists in almost every aspect of life, including the workplace. Both candidates and recruiters can exhibit…
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How Long Should a Survey Be? What the Research Says
Introduction Many people have encountered the problem of respondents dropping out of a survey midstream. When this happens, you may lose valuable information about your target audience and the effectiveness of your marketing efforts. Fortunately, there are some things you can do to prevent this from happening. In this article, we’ll discuss how long should…
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What Are Research Repositories?
A research repository is a database that helps organizations to manage, share, and gain access to research data to make product and brand decisions. It is a central database where your organization’s research team uploads all research data and insights for others in the organization to access. Research repositories typically contain insights, raw research data,…