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What is Brand Resonance?
Brand resonance is the ultimate goal of branding. It is the emotional attachment customers have toward your brand and the foundation for customer loyalty and advocacy. Having a strong brand resonance means that your brand has high recognition and recall by customers. As a result, customers are more likely to choose your brand over others.…
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Creating Timed Surveys: How and When To Use + Free Templates
Introduction Have you ever thought about how timing can affect the quality of the data you collect through surveys? Timing plays a crucial role in survey research, influencing the accuracy and relevance of the insights you gather. When it comes to research, the need for real-time information has led to the rise of timed surveys…
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Form Response Wrangling In Google Sheets : 15 Formulas + 5 Applications
Introduction: Google Forms has become ubiquitous for data collection, surveys, quizzes, and more. It offers a user-friendly interface for gathering information. However, managing and analyzing the data collected through Google Forms can be a daunting task. This is where Google Sheets comes to the rescue. With its powerful data management capabilities, Google Sheets becomes the…
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16 Google Forms Add-ons To Try In 2024
Introduction Google Forms has established itself as a versatile and user-friendly survey and data collection tool. Its simplicity and integration with Google Workspace make it a go-to choice for various purposes, from creating feedback forms to conducting surveys. But what if you could take your Google Forms experience to the next level? In 2024, it’s…
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What Is Convergent Validity? Definition & Measurement
When you weigh a bag of chips on multiple scales, you would expect the same result, regardless of how many scales you use. Well, that’s what convergence validity does, it examines how well different measures of the same concept agree. Let’s say you want to measure customer satisfaction with your new product, you could ask…
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Survey Response Effects: Types, Causes & Implications
Introduction Survey response effects are phenomena that can influence the way people answer questions. This is not farfetched as surveys are universally acknowledged as a vital means to gather information, especially in research, business, and policymaking. They allow you to collect data from a diverse group of individuals, providing a snapshot of their thoughts, opinions,…
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Retail Anthropology: Decoding Consumer Behavior & Shopping Trends
Introduction Have you ever wondered why people are drawn to certain products or store layouts when they shop? That’s where Retail Anthropology comes into play. It’s a fascinating field that combines the science of anthropology with the world of retail to understand why consumers behave the way they do in shopping environments. When you decipher…
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Fishbein’s Model of Attitude In Market Research
Introduction In market research, understanding consumer attitudes is paramount to predicting and influencing buying behaviors. The Fishbein Model of Attitude, developed by psychologist Martin Fishbein in the 1960s, remains a foundational framework for comprehending how individuals form and express their attitudes toward products, services, or brands. This model provides insights into the intricate interplay between…
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Computer-Assisted Web Interviewing (CAWI): A Complete Guide
We’ve seen a shift away from traditional interviewing methods, such as in-person and over-the-phone interviews towards online surveys and digital data collection. One of the main reasons for this is that in-person and in-phone interviews are time-consuming and resource-intensive. With Computer-assisted web interviewing, respondents can participate in the surveys from anywhere in the world. It…
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Ladder of Inference: Its Implications For Researchers
Introduction When conducting research, understanding the human mind’s cognitive processes is paramount. This introduces the “Ladder of Inference” – a concept that explains the intricate journey from data to decisions, and the implications it holds for researchers like you. This paradigm, coined by organizational psychologist Chris Argyris, serves as a guiding light, revealing the steps…