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Survey Speeders: Managing Respondent Speeding in Surveys
Introduction Respondent speeding refers to the behavior of some survey participants who rush through a survey without carefully considering the questions or providing thoughtful responses. This act can result in low-quality data and compromise the reliability of a survey result. This is why collecting high-quality data is important for you to obtain accurate insights and…
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Naive vs Non Naive Participants In Research: Meaning & Implications
Introduction In research studies, naive and non-naive participant information alludes to the degree of commonality and understanding that people have about the research subject, strategies, and goals. Participant information is essential since it can impact how members draw in with the review, give reactions, and impact the general legitimacy of the discoveries. Recognizing the distinction…
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Sampling Frame: Definition, Examples & How to Use it
Introduction Have you often wondered why researchers miss a huge chunk of their target audience when conducting surveys? It’s called sampling. Sampling is an aspect of research that entails selecting a small set of your target population to represent the views of your target audience. In this blog post, we will define the concept of…
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Defining Research Objectives: How To Write Them
Almost all industries use research for growth and development. Research objectives are how researchers ensure that their study has direction and makes a significant contribution to growing an industry or niche. Research objectives provide a clear and concise statement of what the researcher wants to find out. As a researcher, you need to clearly outline…
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Professional Survey Cheaters & How to Avoid Them
The primary goal of surveys is to collect information about a specific population is to leverage the data for decision-making. But what happens when the data you are collecting is false? Professional survey cheaters are individuals or groups who deliberately provide false or misleading information in surveys to earn money or manipulate the results. When…
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18 Survey & Market Research Certifications To Have by 2024
Introduction Market research is a career that requires a variety of competencies in order to execute the job duties effectively. These competencies will also aid you in establishing yourself as an industry expert in that space Knowing what skills to acquire and where to find them is a vital component of professional development. The essence…
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What is Customer Sentiment & How To Measure It
Introduction Understanding customer sentiment is an essential action for businesses. It allows companies and organizations to gauge customers’ feelings about their products, services, and brand. In today’s article, we will explore the concept of customer sentiment, starting with its definition, and the importance of measuring it. We will also delve into customer sentiment scores as…
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Sentinel Surveillance: Using Formplus In Public Health Data Collection
Sentinel surveillance is one of the simplest and most effective methods for collecting data about public health issues. It involves selecting a small, representative sample of the population to monitor the occurrence of specific diseases or conditions. Also, sentinel surveillance helps monitor trends, detect outbreaks, and evaluate interventions seamlessly. This allows public health professionals to…
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What is Trigger Marketing: Guide & Examples
Introduction Trigger marketing just as the name implies refers to initiating or instigating certain events that would propel people to buy a product or service. It is tied to timely messages or offers that appeal to customers in a somewhat kairos moment. The concept of trigger marketing revolves around the idea that certain events or…
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What is Brand Authenticity?
Introduction Brand authenticity is a concept that holds immense significance in today’s market. As a consumer, you expect brands to be authentic and genuine in their interactions, messaging, and overall brand experience. In this comprehensive blog post, we will explore the concept of brand authenticity, its importance, and how it impacts your relationship with brands.…