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What Is the Brand Asset Valuator Model?
Understanding a brand’s value is crucial in today’s competitive marketplace. The brand asset model (BAV) is a great way to measure how strong and valuable your brand is. It’s one of the most popular brand valuation models out there, and companies of all sizes use it to track their brand’s performance and make smart marketing…
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DDI Standard & Specification For Surveys: A Complete Guide
Data documentation allows you to understand, manage, and use data effectively. It also helps to ensure that the data is reproducible and reusable by other researchers. The DDI (Data Documentation Initiative) specification is a comprehensive framework for documenting survey data. It provides a guideline for describing the different components of a survey, including the target…
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History of 12 Survey & Market Research Disasters
Surveys are a great way to understand how people think, feel, and act. You can use it across different industries such as business, marketing, academia, and government. While surveys are a powerful market research tool, if there are errors in your survey design, you could end up with a major disaster on your hands. Survey…
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What is Backward Design In Education?
Let’s say 3 new movies came out over the weekend and you’re trying to figure out which one to see. One of the best ways to figure out which movie to see is by thinking about what kind of emotions you want to feel during the movie- adrenaline, joy, or warmth. Knowing the kind of…
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Master the Art of Team Building by unlocking the power of personality types
The average workplace is a diverse place, with people of all different kinds of personalities. If you strategically bring them together and utilize their unique personalities, strengths and perspectives can create a resilient, high-performing team. So do you want to master the art of team building by unlocking the power of personality types? Read on…
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How To Create A Property Valuation Survey
Property valuation surveys are documents that give an estimate of a property’s worth. They enable buyers and sellers to determine the market value of the property. You can also use property valuation surveys to secure insurance, and mortgage as well as know how much taxes you’re paying for a property. Let’s dive into the world…
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What is Retrieval Practice?
Learning something new is like putting a shelf of books in your brain. If you don’t take them out and read them again, you will probably forget what’s inside them. Retrieval practice is like taking those shelf books out and reading them again and again. Instead of just reading your notes or looking at your…
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Elevate your quizzes and forms with our new timer feature
Samantha, a project manager at FedCo, has been tasked with conducting training assessments for her team. This is a breeze for her to set up but she had a challenge- the challenge? Ensure each team member understands the critical information efficiently without succumbing to the usual training fatigue. From her experience at a previous training,…
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What is Zero-party data: Meaning, Pros, Limitations & Applications
Every business needs data to understand its customers, develop new products, and improve marketing efforts. Most businesses use third-party data, such as data collected by social media platforms and data brokers. However, third-party data has several limitations and privacy issues. That’s why most companies are moving to zero-party data. Zero-party data are the information customers…
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How To Write A Research Paper Appendix: A Step-by-Step Guide
Think of appendices like bonus levels on your favorite video game. They are not a major part of the game, but they boost your points and they make the game worthwhile. Appendix are important facts, calculations, or data that don’t fit into the main body of your research paper. Having an appendix gives your research…