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The Complete Guide to Brand Architecture
Brand architecture consists of the building plans that allow your organization effectively expand into different niches and appeal to various target markets without losing your brand identity and gaining more market share than your competitors. An effective brand architecture helps you leverage the positive reputation of your main brand to gain equity for the sub-brands.…
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What is a Lovemark Brand & How to Get One
The lovemark is a marketing concept that focuses on getting your target audience to fall in love with your brand. Its main objective is to build trust and loyalty with customers. The lovemark concept establishes the connection between love and brand loyalty. Customers of a lovemark brand have a strong emotional attachment to the brand…
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Brand Attitude: What It Is & Why It Matters
People don’t just buy from you because you have great products; the perception they have of your brand is also a great motivator. People’s perceptions of your products are heavily influenced by their feelings toward them. Most of your long-term customers are not just with you because your brand’s offerings are exceptional, they are also…
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What is a Prosumer: Meaning, Characteristics & Importance
Almost every business wants to satisfy its customers, but as simple as that sounds, it can be incredibly hard. Customers’ needs change all the time, so how can you keep up without comprising your brand values or quality? One of the most effective ways to achieve high customer satisfaction is by using customer feedback and…
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Graphic Rating Scale: Pros & Cons + Examples
Performance is a qualitative attribute with no unit or quantitative measurement. It would be incredibly hard to evaluate people’s performance without a measurement system like the graphic rating scale. The graphic rating scale allows you to quantify individual performance using numerical scales. It allows respondents to rate their satisfaction with a product or service. One…
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Transcribing Interview Surveys: Tools, Methods & Best Practices
Introduction Interview surveys are one of the most common methods used to collect data for a research project. The survey is typically conducted in person or over the phone, and the data collected is usually recorded using transcription software. In this blog post, we will examine how survey interviews are transcribed, we will also discuss…
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Demographic Analysis: Meaning, Components, Importance
Introduction Demography is the scientific study of population characteristics and the factors influencing population growth and decline. It is a branch of sociology that focuses on the size, composition, and distribution of populations, as well as their dynamics and trends over time. Demography studies the characteristics of a population, such as age, sex, education, income,…
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What is Records Management: Process & Best Practices
Introduction Records management is an important part of any organization’s operations. It is the process of organizing and managing records throughout their life cycle, from creation to destruction. The goal of records management is to ensure that records are organized, protected, and available for use in an effective and efficient manner. In this article, we…
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Brand Auditing: When & How to Conduct it
Introduction A brand audit is an in-depth assessment of a brand’s performance and activities. It helps businesses to identify areas of improvement in order to remain competitive and meet their goals. A brand audit can be used to measure brand awareness, identify areas of strength and weakness, and develop a strategy for moving forward. This…
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What is a Control Survey? Types, Importance + Process
Introduction A control survey refers to a survey conducted to map out the positions of existing control points in the survey area. It is a crucial step toward the accurate measurement of distance and angles in the area. It is used to establish a control network of points, and surveyors must ensure the accuracy of…