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Product Positioning: Meaning, Surveys & Strategies
Building an incredible product isn’t the only factor that will make your product your customers’ first choice or drive sales through the roof. Product positioning is the reason customers will choose your products over competitors. Product positioning is how you get customers to see your product’s value and uniqueness. It helps you identify the most…
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How to Use Consumer Panels: A Complete Guide
Introduction Are you trying to launch a new product, gauge customer perceptions, predict buying behavior, or simply try to reposition your brand? One thing is key and that is market research, irrespective of the niche your business covers. Why you might ask? well, it’s popular knowledge that it is foolhardy to launch into uncharted waters…
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The Delphi Method: Meaning, Pros, Cons & Uses
Introduction The Delphi Method is an iterative process often used for gathering and developing consensus among a group of experts. It is a process that combines the use of anonymous surveys and group discussions in order to reach a consensus. The Delphi Method is often used in situations where there is a lack of agreement…
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What are Empathy Maps? Meaning, Creation, Pros & Cons
Introduction Empathy is a key component of successful customer service, yet it can be difficult for companies to understand the needs and feelings of their customers. An empathy map is a tool that helps businesses to better understand the wants and needs of their customers by allowing them to visualize customer experiences from their customer’s…
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Judgmental Sampling: Definition, Examples and Advantages
Introduction Judgment sampling is a type of non-random sampling method used in survey research and data collection. It is a method in which the sample is selected based on the researcher’s judgment. This method is different from random sampling, which is a method of selecting a sample in which each member of the population has…
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The Complete Guide to Brand Architecture
Brand architecture consists of the building plans that allow your organization effectively expand into different niches and appeal to various target markets without losing your brand identity and gaining more market share than your competitors. An effective brand architecture helps you leverage the positive reputation of your main brand to gain equity for the sub-brands.…
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What is a Lovemark Brand & How to Get One
The lovemark is a marketing concept that focuses on getting your target audience to fall in love with your brand. Its main objective is to build trust and loyalty with customers. The lovemark concept establishes the connection between love and brand loyalty. Customers of a lovemark brand have a strong emotional attachment to the brand…
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Brand Attitude: What It Is & Why It Matters
People don’t just buy from you because you have great products; the perception they have of your brand is also a great motivator. People’s perceptions of your products are heavily influenced by their feelings toward them. Most of your long-term customers are not just with you because your brand’s offerings are exceptional, they are also…
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What is a Prosumer: Meaning, Characteristics & Importance
Almost every business wants to satisfy its customers, but as simple as that sounds, it can be incredibly hard. Customers’ needs change all the time, so how can you keep up without comprising your brand values or quality? One of the most effective ways to achieve high customer satisfaction is by using customer feedback and…
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Graphic Rating Scale: Pros & Cons + Examples
Performance is a qualitative attribute with no unit or quantitative measurement. It would be incredibly hard to evaluate people’s performance without a measurement system like the graphic rating scale. The graphic rating scale allows you to quantify individual performance using numerical scales. It allows respondents to rate their satisfaction with a product or service. One…