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Service Blueprint: Meaning, Elements & Importance
Introduction The term, service blueprint, was first described by G.Lyn Shostack, a bank executive in the Harvard business review in 1984. The service blueprint technique was originally used for service design, and it then became useful in diagnosing problems with glitches in operations. Service design involves planning and organizing business resources in a bid to…
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Research Summary: What Is It & How To Write One
Introduction A research summary is a requirement during academic research and sometimes you might need to prepare a research summary during a research project for an organization. Most people find a research summary a daunting task as you are required to condense complex research material into an informative, easy-to-understand article most times with a minimum…
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Creative Testing: What It Is + Free Guide
Introduction Marketing budgets have skyrocketed in recent times and launching a new marketing campaign is more expensive and competitive than it has ever been. This implies that before embarking on any marketing activity, stakeholders and management need to be sure that the goals of the marketing activity would be achieved. This is where a creative…
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13 Best Paper Form Alternatives For 2023
Introduction Paper Forms are a great way to collect data from your customers. They can be used in many different ways, and they’re an efficient tool for collecting information, especially when you need to send out a lot of surveys. Paper Forms have limitations, though. For example, they can be difficult to manage and update,…
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Incentive Compensation: What It Is & How to Implement
Typically, incentives are rewards that people receive for completing a specific task. Incentive compensations are financial rewards given to a salesperson for meeting or exceeding their quota. Giving individual or teamwide incentives motivates your sales team to meet and even exceed their quotas, increasing the company’s revenue. Here’s a guide on what incentive compensation is…
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Perceptual Map: What It Is & How to Build It
The primary goal of market research is to understand your target audience and design products that will appeal to them. Perceptual maps are a market research method that focuses on understanding your customers’ perspectives and how to use them to improve your products and services A perceptual map helps you discover what customers want from…
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13 Best Gravity Forms Alternatives 2023
Introduction Whether you’re a small business owner or an in-house WordPress expert, you’ve probably heard of Gravity Forms. It’s a popular and easy-to-use form plugin that allows users to create their own forms to collect data from their users, and it’s been around since the beginning of time. That being said, there are alternatives out…
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What Is Product Strategy? Find Answers With Formplus
Having a product strategy makes all the difference when developing products. It guides your product team in developing a strategy that aligns with the company’s vision and user experience. Without a product strategy, your product roadmap may not prioritize the most critical stages, causing resources to be allocated to stages with little impact on the…
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What is Andragogy: Definition, Principles & Application
Introduction Andragogy, or adult learning theory, is a field of study that focuses on how adults learn. It is an interdisciplinary field that incorporates psychology and education. In this article, we will discuss the importance of Andragogy. We’ll look at what the term means and how it is used. Read on! What Is The Concept…
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Google Forms: Advantages & Disadvantages In 2022
Introduction Google Forms is a free online software that enables you to develop surveys, quizzes, questionnaires, interview forms, etc. It is one of the features provided by Google suite, and one of the requirements to access this feature is a Google account. This post will analyze Google forms, their pros and cons, and everything else…