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What is Survey Branching? Definition, Uses, Pros & Cons
Introduction Survey creators are often seeking alternative ways to create a smooth experience for their respondents. It is now general knowledge that advanced logic methods in survey designs are a smart way to customize the survey experience for every participant. Irrespective of the area of focus, from gauging or measuring employee satisfaction to assessing a…
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What Is Brand Image and How Do You Measure It?
Building and improving a brand image is more than just having unique logos or visuals; it’s about connecting with the audience and leaving a lasting impression. Brand image is an important component of any business; it has a significant impact on the brand’s reputation and influences the target audience’s attitude toward the brand. To effectively…
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What is Case-Based Learning? Meaning, Examples, Applications
Case-based learning is a teaching method in which learners are presented with real or hypothetical cases that simulate real-life scenarios to solve them. It enables students to identify the root cause of a problem, and explore various solutions using their knowledge and skills from lessons and research to select the best solution. Using the case-based…
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Paired Samples vs Independent Samples: Characteristics & Examples
Introduction When conducting research, it’s important to understand the differences between paired and independent samples. Paired samples are samples that are related to each other in some way. They are typically used when researchers want to measure changes in a particular variable over time or to compare two or more related groups of subjects. Unpaired…
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What Is Brand Recall, and Why Is It Important?
Have you ever wondered why some brands never run ad campaigns but everyone recognizes them? This phenomenon is called brand recall, it’s the customer’s ability to recall your brand when thinking of products and services related to your niche. Also, the frantic need to be one step ahead of your competition diminishes significantly when customers…
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Brand Reputation Management: Everything You Need to Know
After creating awareness for your product or brand, the next step is to ensure that your customers follow through to become your customer. A good brand reputation is one of the most powerful ways to persuade potential customers to purchase your products; it shows your credibility and positive relationship with your customers. If potential customers…
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Serial Position Effect: Meaning & Implications in Research Surveys
Have you ever noticed how the first performer in a competition seems to set the tone for the rest of the competition, while everything seems to blend until the final performance? That is how the serial position effect works. The serial position effect describes how people tend to remember items at the beginning or end…
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Employee Journey Mapping: What is It & How to Design It
Introduction Employee mapping is a process used by HR professionals to create a visual representation of an organization’s workforce. Employee mapping helps employers to evaluate the positions and skills required for each job within the organization. Employee journey mapping is a powerful tool for understanding the employee experience at your company. It provides an inside…
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How to Keep Your Surveys Out of the Spam Folder
Introduction Email is a great way to stay in touch with your customers and prospects, but it isn’t always a great way to get responses. That’s why you might want to consider keeping your email surveys out of the spam folder—so they don’t end up lost in your inbox. If you’re not sure how email…
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Survey Straightlining: Definition, Implications & Mitigation
Introduction Survey straight lining occurs when the respondents of a survey in haste, select the same response every time. Straight-lining happens in surveys when the respondents are bored, mentally stressed, and no longer feel motivated to keep responding to the survey. So, what causes straight-lining and how can it be detected in a survey? This…