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The Complete Guide to Brand Architecture
Brand architecture consists of the building plans that allow your organization effectively expand into different niches and appeal to various target markets without losing your brand identity and gaining more market share than your competitors. An effective brand architecture helps you leverage the positive reputation of your main brand to gain equity for the sub-brands.…
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Brand Attitude: What It Is & Why It Matters
People don’t just buy from you because you have great products; the perception they have of your brand is also a great motivator. People’s perceptions of your products are heavily influenced by their feelings toward them. Most of your long-term customers are not just with you because your brand’s offerings are exceptional, they are also…
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Brand Auditing: When & How to Conduct it
Introduction A brand audit is an in-depth assessment of a brand’s performance and activities. It helps businesses to identify areas of improvement in order to remain competitive and meet their goals. A brand audit can be used to measure brand awareness, identify areas of strength and weakness, and develop a strategy for moving forward. This…