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What Is Meant By Brand Extension?
Most successful brands have multiple extensions- Adidas, Coca-Cola, Boohoo, and others. These brands have leveraged their well-established brand to introduce new products to their already existing and loyal customer base. The goal of brand extensions is to reach new customers, expand into new markets, and increase sales of the existing brand. They also help you…
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Brand Attitude: What It Is & Why It Matters
People don’t just buy from you because you have great products; the perception they have of your brand is also a great motivator. People’s perceptions of your products are heavily influenced by their feelings toward them. Most of your long-term customers are not just with you because your brand’s offerings are exceptional, they are also…
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Brand Auditing: When & How to Conduct it
Introduction A brand audit is an in-depth assessment of a brand’s performance and activities. It helps businesses to identify areas of improvement in order to remain competitive and meet their goals. A brand audit can be used to measure brand awareness, identify areas of strength and weakness, and develop a strategy for moving forward. This…
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Transactional NPS vs Relationship NPS: Which Should You Prioritize?
Introduction Net promoter score, or NPS, is a key performance indicator that measures or tracks the propensity of a customer to recommend a product or service to others. In other words, NPS measures customer satisfaction. There are two main types of NPS called Transactional NPS and Relationship NPS. Transactional NPS gathers customer feedback at various…
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Customer Journey Touchpoints: The Complete Guide
Successfully identifying customer touchpoints helps you understand customers’ perceptions of your brand. When you identify these touchpoints, you can see your company through your customers’ eyes and determine what you can do to improve their experience. Customer touchpoints start when a customer notices your brand and continue when they become interested in your brand, convert,…
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Customer Dissatisfaction: The Ultimate Guide
Understanding customer dissatisfaction is important because customers are more likely to remember negative experiences as opposed to the positive encounters they’ve had with your business. This article will show you how to address customer dissatisfaction
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Customer Insight: Types, Examples & Tools Guide
Customer insight helps businesses to know their customers better and build great products for them. Continue reading to learn how to make data work for you by gaining important customer insights.
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Feedback can Improve your bottom line… Here’s how
“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.” –Elon Musk Every time we talk about Customer feedback, we emphasize how important it is to your business/marketing strategy and brand image reinforcement. A look at the Extensions listed on the…