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Elevate your quizzes and forms with our new timer feature
Samantha, a project manager at FedCo, has been tasked with conducting training assessments for her team. This is a breeze for her to set up but she had a challenge- the challenge? Ensure each team member understands the critical information efficiently without succumbing to the usual training fatigue. From her experience at a previous training,…
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What is Generative Research: Use cases, Methods, and Examples
Introduction The world is now gearing towards a people-centered design approach in problem-solving. With each day it becomes clearer that research is not just about problem-solving, but narrowing down to the specific context of the users /customers. To understand your customer, you will need more than answers on a feedback survey. Thus, specific research methods…
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Product Positioning: Meaning, Surveys & Strategies
Building an incredible product isn’t the only factor that will make your product your customers’ first choice or drive sales through the roof. Product positioning is the reason customers will choose your products over competitors. Product positioning is how you get customers to see your product’s value and uniqueness. It helps you identify the most…
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Adaptive Conjoint Analysis: Definition, Types & User Cases
Introduction In today’s rapidly evolving market, understanding customer preferences is essential for businesses to succeed. One way to gather this information is through the use of market research techniques such as conjoint analysis. However, traditional conjoint analysis can be time-consuming and complex, leading to low response rates and inaccurate results. To overcome these challenges, adaptive…
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Product Positioning: Meaning, Surveys & Strategies
Building an incredible product isn’t the only factor that will make your product your customers’ first choice or drive sales through the roof. Product positioning is the reason customers will choose your products over competitors. Product positioning is how you get customers to see your product’s value and uniqueness. It helps you identify the most…
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What is a Lovemark Brand & How to Get One
The lovemark is a marketing concept that focuses on getting your target audience to fall in love with your brand. Its main objective is to build trust and loyalty with customers. The lovemark concept establishes the connection between love and brand loyalty. Customers of a lovemark brand have a strong emotional attachment to the brand…
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Competitive Benchmarking: Meaning, Benefits & Procedures
Introduction Organizations all over the world are constantly seeking to improve every aspect of their business in a bid to remain relevant and maintain or increase their customer share. Areas of focus in this regard can range from anything, like customer experience to their operations, supply chain, assortment planning, etc. To do this successfully there…
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Product Bundling Guide: Strategies, and Examples
Introduction Product bundling is a great way to take advantage of the fact that you have multiple products and sell them together. It allows you to create a single offer that has the combined value of all your individual products, which can be very attractive to customers. In this guide, we’ll go over why it’s…
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Pricing Sensitivity: Meaning, Calculation & Strategy
Introduction Price sensitivity is how likely you are to buy or sell something at a particular price. And it is important because it helps you know when to sell your stuff and when to hold on to it. When you buy food, you’re sensitive to the price of food; when you buy clothes, you’re sensitive…
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How To Conduct A Healthcare Mystery Shopping Program
Introduction Healthcare mystery shopping is a process through which businesses can test their quality, customer service, and satisfaction levels. The goal is to see how well they perform in the eyes of their customers. While healthcare mystery shopping may sound like a simple task, it is actually a highly complex process that involves several different…