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Product Naming Guide: Strategies, Examples & Pitfalls To Avoid
Introduction When you’re starting a new business, it’s easy to get overwhelmed by the many decisions you have to make. But one of the most important ones is choosing a product name and this decision can make or break your business. A product name is the name of the thing you’re selling. A product name…
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43 Market Research Terminologies You Need To Know
Introduction Market research is a process of gathering information to determine the needs, wants, or behaviors of consumers or customers. Market research is used in many different industries to gather data about what consumers want and how they will respond to new products. There are different types of market research that can be used to…
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The Ultimate Guide to Brand Awareness
Introduction Brand awareness is the name of the game when you’re looking to build your brand. It’s the biggest, most effective way to get people talking about your company, and it’s also one of the hardest things to do. Brand awareness is considered to be more important than product awareness and price awareness. If your…
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13 Best SurveyMonkey Alternatives 2023
Feedback is one of the most critical elements of running a successful business. It allows you to see how well your brand is meeting the needs of your customers and what you can do to improve their experience. However, customer feedback is only effective when done correctly. One of the best ways to ensure your…
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Creative Testing: The Hows & Whys
Introduction Marketing creativity can be tested in many ways. Creative tests are used to evaluate a brand’s ability to connect with their target audience, as well as their creativity in coming up with ideas that resonate with their audience. This article will show you how to set up a creative test, explain best practices for…
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25 Research Questions for Subscription Pricing
After strategically positioning your product in the market to generate awareness and interest in your target audience, the next step is to nudge them to subscribe to your plans. Pricing is one of the factors that influence the number of subscriptions to your platform, so you need to take it seriously. Your pricing page should…
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Creative Testing: What It Is + Free Guide
Introduction Marketing budgets have skyrocketed in recent times and launching a new marketing campaign is more expensive and competitive than it has ever been. This implies that before embarking on any marketing activity, stakeholders and management need to be sure that the goals of the marketing activity would be achieved. This is where a creative…
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Perceptual Map: What It Is & How to Build It
The primary goal of market research is to understand your target audience and design products that will appeal to them. Perceptual maps are a market research method that focuses on understanding your customers’ perspectives and how to use them to improve your products and services A perceptual map helps you discover what customers want from…
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What Is Product Strategy? Find Answers With Formplus
Having a product strategy makes all the difference when developing products. It guides your product team in developing a strategy that aligns with the company’s vision and user experience. Without a product strategy, your product roadmap may not prioritize the most critical stages, causing resources to be allocated to stages with little impact on the…
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What are Insight Communities? The Ultimate Guide
Introduction Have you ever wondered how organizations can unravel actionable insights from their customers in a way and manner that makes a product a ready fit for the market as soon as it is launched or released? An insight community is the latest evolution in market research. It has eliminated the need for marketing decisions…