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Elevate your quizzes and forms with our new timer feature
Samantha, a project manager at FedCo, has been tasked with conducting training assessments for her team. This is a breeze for her to set up but she had a challenge- the challenge? Ensure each team member understands the critical information efficiently without succumbing to the usual training fatigue. From her experience at a previous training,…
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What is Trigger Marketing: Guide & Examples
Introduction Trigger marketing just as the name implies refers to initiating or instigating certain events that would propel people to buy a product or service. It is tied to timely messages or offers that appeal to customers in a somewhat kairos moment. The concept of trigger marketing revolves around the idea that certain events or…
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Remote User Research: What is it, How to do it, Pros & Cons
Introduction The world has evolved and businesses must keep up with the latest trends and technologies to remain relevant. One of the most significant shifts in the world today is remote work. The phenomenon has become more popular with the advent of the pandemic which affected the whole world. This shift also affected user research…
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Creating Brand Ambassador Programs: What, When & How
Introduction In today’s highly competitive market, businesses are constantly seeking ways to increase brand awareness, build customer loyalty, and drive sales. One effective strategy for achieving these goals is implementing a brand ambassador program. This program leverages the power of influencers, enthusiasts, and loyal customers to promote a brand through word-of-mouth marketing, social media, and…
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Product Positioning: Meaning, Surveys & Strategies
Building an incredible product isn’t the only factor that will make your product your customers’ first choice or drive sales through the roof. Product positioning is the reason customers will choose your products over competitors. Product positioning is how you get customers to see your product’s value and uniqueness. It helps you identify the most…
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What is a Lovemark Brand & How to Get One
The lovemark is a marketing concept that focuses on getting your target audience to fall in love with your brand. Its main objective is to build trust and loyalty with customers. The lovemark concept establishes the connection between love and brand loyalty. Customers of a lovemark brand have a strong emotional attachment to the brand…
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The Goldilocks Principle: What It Is & How to Apply It
The Goldilocks principle is based on the Goldilocks and the Three Bears story. The story is about a little girl, Goldilocks, who enters the home of a bear family, and uses their stuff till she falls asleep. As Goldilocks explored the personal items in the bears’ home, she noticed that the child bear’s possessions seemed…
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How Long Should a Survey Be? What the Research Says
Introduction Many people have encountered the problem of respondents dropping out of a survey midstream. When this happens, you may lose valuable information about your target audience and the effectiveness of your marketing efforts. Fortunately, there are some things you can do to prevent this from happening. In this article, we’ll discuss how long should…
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What Are Research Repositories?
A research repository is a database that helps organizations to manage, share, and gain access to research data to make product and brand decisions. It is a central database where your organization’s research team uploads all research data and insights for others in the organization to access. Research repositories typically contain insights, raw research data,…
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Product Bundling Guide: Strategies, and Examples
Introduction Product bundling is a great way to take advantage of the fact that you have multiple products and sell them together. It allows you to create a single offer that has the combined value of all your individual products, which can be very attractive to customers. In this guide, we’ll go over why it’s…