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Latent Variables: Definition Examples & Measurement
In most social science experiments, there is no direct measure of concepts. Instead, we use observable measures to quantify the value of the hidden trait. Latent variables are the hidden or unobserved elements we’re measuring in this experiment. Before being used, latent variables must also be tested and proven to be valid and reliable indicators.…
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10 Leading Survey Research Companies of 2022
Introduction The survey research industry is booming. Companies are turning to survey research to get a better understanding of their customers and their consumers, as well as to help them develop new products and services. But what if you don’t have the resources or expertise to conduct your own research? In this article, we’ll help…
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How to Conduct Market Trend Analysis
Introduction Market Trend Analysis is a fairly straightforward overview of market trends. It starts by describing what a market trend is. This is followed by an explanation of how to conduct a market trend analysis, including how to identify and analyze trends in your industry, as well as how to use your findings to make…
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Product Feature Research: How to Design & Test
Introduction What is “product feature”? And how does it help you develop better products? Product feature means the accessories of your products to a layman. To a designer, it means looking at your product from the perspective of potential users and analyzing what features they want or need. Whether you’re selling a pair of shoes…
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Omitted Variable Bias: Examples, Implications & Mitigation
Omitted variable bias occurs when your linear regression model is not correctly specified. This may be because you don’t know the confounding variables. Confounding variables influences the cause and effect that the researchers are trying to assess in a study. So, if the researcher cannot include these confounding variables in the statistical model, it can…
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Monadic Testing: Definition, Example, and Application
Monadic testing is a great way to find out if you’re not getting enough honest feedback on why people like or dislike your product idea or its pricing. When conducting a survey about a product idea, a marketing campaign, or product pricing, you must first define your target audience and the most effective method for…
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Reliability vs Validity in Research: Types & Examples
In this article, we’ll look at how to assess data reliability and validity, as well as how to apply it.
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Acceptance Sampling: Meaning, Examples, When to Use
In this post, we will discuss extensively what acceptance sampling is and when it is applied.
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Recall Bias: Definition, Types, Examples & Mitigation
This article will discuss the impact of recall bias in studies and the best ways to avoid them during research.
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Reporting Bias: Definition, Types, Examples & Mitigation
In this article, we will discuss reporting bias, the types, and its examples.