In most social science experiments, there is no direct measure of concepts. Instead, we use observable measures to quantify the value of the hidden trait. Latent variables are the hidden or unobserved elements we’re measuring in this experiment. Before being used, latent variables must also be tested and proven to be valid and reliable indicators.…

Introduction The survey research industry is booming. Companies are turning to survey research to get a better understanding of their customers and their consumers, as well as to help them develop new products and services. But what if you don’t have the resources or expertise to conduct your own research? In this article, we’ll help…

Introduction Market Trend Analysis is a fairly straightforward overview of market trends. It starts by describing what a market trend is.  This is followed by an explanation of how to conduct a market trend analysis, including how to identify and analyze trends in your industry, as well as how to use your findings to make…

Introduction What is “product feature”? And how does it help you develop better products? Product feature means the accessories of your products to a layman. To a designer, it means looking at your product from the perspective of potential users and analyzing what features they want or need.  Whether you’re selling a pair of shoes…