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Projective Techniques In Surveys: Definition, Types & Pros & Cons
Introduction When you’re conducting a survey, you need to find out what people think about things. But how do you get an accurate and unbiased sample of what your target population thinks? You can do this by using projective techniques. These are techniques that involve asking questions that encourage responses that are not necessarily the…
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What are Ethical Practices in Market Research?
Introduction Market research is an important part of the marketing process. Market research helps companies understand their customers, competitors, and potential customers. Market research can be used to collect data from a large population or from a smaller group of people who are more likely to have access to the information that you need. In…
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What is Field Research: Meaning, Examples, Pros & Cons
Introduction Field research is a method of research that deals with understanding and interpreting the social interactions of groups of people and communities by observing and dealing with people in their natural settings. The field research methods involve direct observation, participant observation, and qualitative interviews. Let’s take a deeper look at field research, what it…
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25 Research Questions for Subscription Pricing
After strategically positioning your product in the market to generate awareness and interest in your target audience, the next step is to nudge them to subscribe to your plans. Pricing is one of the factors that influence the number of subscriptions to your platform, so you need to take it seriously. Your pricing page should…
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Research Summary: What Is It & How To Write One
Introduction A research summary is a requirement during academic research and sometimes you might need to prepare a research summary during a research project for an organization. Most people find a research summary a daunting task as you are required to condense complex research material into an informative, easy-to-understand article most times with a minimum…
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The McNamara Fallacy: How Researchers Can Detect and to Avoid it.
Introduction The McNamara Fallacy is a common problem in research. It happens when researchers take a single piece of data as evidence that their hypothesis is true. This can lead to flawed and misleading conclusions. In this article, we will go over how to avoid the McNamara Fallacy through proper research design and execution. What…
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Taste Testing Market Research & How it Works
Introduction The purpose of taste testing is to determine the preferences of consumers. It is an important part of marketing research and can be used to inform decisions about brand positioning, product development, and pricing. Taste testing can be conducted by either a representative sample or by an individual consumer. In this article, we will…
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Public Opinion Research: Definition, Types & Templates
Introduction Public opinion research is the scientific study of public attitudes and opinions about a particular issue, event, or topic. It is an important part of marketing research because it helps marketers understand how consumers perceive their products and services. Public opinion research can be used to determine consumer preferences for products and services, political…
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Action Research: What it is, Stages & Examples
Introduction Action research is an evidence-based approach that has been used for years in the field of education and social sciences. It is used to learn about both good practices and problems with existing practices, as well as being able to develop new strategies by investigating and analyzing data. In this post, we will explore…
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What Are The Types of Research Hypothesis? + [Examples]
![What Are The Types of Research Hypothesis? + [Examples]](https://storage.googleapis.com/fplswordpressblog/2022/10/What-Are-The-Types-of-Research-Hypothesis-Examples.jpg)
It is vital to fully understand a hypothesis to address the types of research hypotheses. A hypothesis explains an established or known fact that has not yet been proven or validated. Simply put, it is a statement explaining why and how a particular thing works based on philosophical assumptions and facts. For example, a hypothesis…