Category: Research

  • Subgroup Analysis: What It Is + How to Conduct It

    Subgroup Analysis: What It Is + How to Conduct It

    Introduction Clinical trials are an integral part of the drug development process. They aim to assess the safety and efficacy of a new drug or treatment in a specific population. However, not all patients respond to a particular treatment in the same way. That’s where subgroup analysis comes in.  In this article, we’ll explore what…

  • What is Gap Analysis: Definition, Method and Template with Example

    What is Gap Analysis: Definition, Method and Template with Example

    Introduction In today’s competitive business environment, organizations must continually adapt and evolve to meet changing market demands, customer needs, and industry standards. One crucial aspect of this process is understanding the gaps between an organization’s current performance and its desired state.  This is where gap analysis comes into play. By identifying these gaps, businesses can…

  • Judgmental Sampling: Definition, Examples and Advantages

    Judgmental Sampling: Definition, Examples and Advantages

    Introduction Judgment sampling is a type of non-random sampling method used in survey research and data collection. It is a method in which the sample is selected based on the researcher’s judgment.  This method is different from random sampling, which is a method of selecting a sample in which each member of the population has…

  • Paired Samples vs Independent Samples: Characteristics & Examples

    Paired Samples vs Independent Samples: Characteristics & Examples

    Introduction When conducting research, it’s important to understand the differences between paired and independent samples. Paired samples are samples that are related to each other in some way.  They are typically used when researchers want to measure changes in a particular variable over time or to compare two or more related groups of subjects. Unpaired…

  • Serial Position Effect: Meaning & Implications in Research Surveys

    Serial Position Effect: Meaning & Implications in Research Surveys

    Have you ever noticed how the first performer in a competition seems to set the tone for the rest of the competition, while everything seems to blend until the final performance? That is how the serial position effect works. The serial position effect describes how people tend to remember items at the beginning or end…

  • Statistical Analysis Plan: What is it & How to Write One

    Statistical Analysis Plan: What is it & How to Write One

    Statistics give meaning to data collected during research and make it simple to extract actionable insights from the data. As a result, it’s important to have a guide for analyzing data, which is where a statistical analysis plan (SAP) comes in. A statistical analysis plan provides a framework for collecting data, simplifying and interpreting it,…

  • Statistical Analysis Software: A Guide For Social Researchers

    Statistical Analysis Software: A Guide For Social Researchers

    Introduction Social research is a complex endeavor. It takes a lot of time, energy, and resources to gather data, analyze and present it, and write up a report.  Often, researchers use statistical analysis software to make their work easier because the ability to analyze data and create a report is an important skill for any…

  • What Are Research Repositories?

    What Are Research Repositories?

    A research repository is a database that helps organizations to manage, share, and gain access to research data to make product and brand decisions. It is a central database where your organization’s research team uploads all research data and insights for others in the organization to access. Research repositories typically contain insights, raw research data,…

  • 43 Market Research Terminologies You Need To Know

    43 Market Research Terminologies You Need To Know

    Introduction Market research is a process of gathering information to determine the needs, wants, or behaviors of consumers or customers. Market research is used in many different industries to gather data about what consumers want and how they will respond to new products. There are different types of market research that can be used to…

  • Unit of Analysis: Definition, Types & Examples

    Unit of Analysis: Definition, Types & Examples

    Introduction A unit of analysis is the smallest level of analysis for a research project. It’s important to choose the right unit of analysis because it helps you make more accurate conclusions about your data. What Is a Unit of Analysis? A unit of analysis is the smallest element in a data set that can…