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Documentary Research: Definition, Types, Applications & Examples
Introduction Over the years, social scientists have used documentary research to understand series of events that have occurred or happened in the past. Here, they explore available recovered or existing documents and material to get information and gain insight into a research question or particular topic. In this article, we would define the concept of…
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What are Benchmark Polls In Survey Research?
Introduction Benchmark polls play a crucial role in survey research by providing a baseline for comparison and analysis. Additionally, these polls serve as a reference point for researchers. It allows them to gauge the opinions and preferences of a specific population at a given point in time. In this article, we will explore the concept…
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Processing Errors in Surveys: Causes, Effects & How to Minimize
Introduction Processing errors are a significant aspect of survey research that can have a significant impact on the quality and reliability of the collected data. In order to ensure the accuracy and validity of survey results, it is crucial to understand processing errors and their effects. This blog post aims to provide a comprehensive overview…
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What are Tracking polls In Surveys Research?
Introduction Tracking polls play a vital role in survey research by providing valuable longitudinal data and trend analysis. These polls are essential for monitoring changes in public opinion over time and understanding shifts in attitudes and preferences. In this article, we will delve into the concept of tracking polls, their significance in survey research, and…
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What is Generative Research: Use cases, Methods, and Examples
Introduction The world is now gearing towards a people-centered design approach in problem-solving. With each day it becomes clearer that research is not just about problem-solving, but narrowing down to the specific context of the users /customers. To understand your customer, you will need more than answers on a feedback survey. Thus, specific research methods…
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What is Deductive Research? Meaning, Stages & Examples
Introduction Deductive research is a scientific approach that is used to test a theory or hypothesis through observations and empirical evidence. This research method is commonly used in disciplines such as physics, biology, psychology, and sociology, among others. In this article, we will explore the meaning of deductive research, its components, and some examples of…
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Inductive Research: What It Is, Benefits & When to Use
You’ve probably heard or seen “inductive research” and “deductive research” countless times as a researcher. These are two different research methods that have their perks and downsides. Inductive research collects and analyzes data to identify patterns and themes which function as the basis for a theory or hypothesis. Deductive research, on the other hand, involves…
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Remote User Research: What is it, How to do it, Pros & Cons
Introduction The world has evolved and businesses must keep up with the latest trends and technologies to remain relevant. One of the most significant shifts in the world today is remote work. The phenomenon has become more popular with the advent of the pandemic which affected the whole world. This shift also affected user research…
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Netnography in Research: What it is, Important, Pros & Cons
Currently, social media and digital communication are the top channels for communication. So, you need to adapt their marketing strategies to keep up with the rapidly changing environment. Netnography is a qualitative research method that adapts ethnographic techniques to study online communities and interactions. It uses market research methods like surveys and focus groups to…
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Desk Research: Definition, Types, Application, Pros & Cons
If you are looking for a way to conduct a research study while optimizing your resources, desk research is a great option. Desk research uses existing data from various sources, such as books, articles, websites, and databases, to answer your research questions. Let’s explore desk research methods and tips to help you select the one…