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Taste Testing Market Research & How it Works
Introduction The purpose of taste testing is to determine the preferences of consumers. It is an important part of marketing research and can be used to inform decisions about brand positioning, product development, and pricing. Taste testing can be conducted by either a representative sample or by an individual consumer. In this article, we will…
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Public Opinion Research: Definition, Types & Templates
Introduction Public opinion research is the scientific study of public attitudes and opinions about a particular issue, event, or topic. It is an important part of marketing research because it helps marketers understand how consumers perceive their products and services. Public opinion research can be used to determine consumer preferences for products and services, political…
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Action Research: What it is, Stages & Examples
Introduction Action research is an evidence-based approach that has been used for years in the field of education and social sciences. It is used to learn about both good practices and problems with existing practices, as well as being able to develop new strategies by investigating and analyzing data. In this post, we will explore…
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What Are The Types of Research Hypothesis? + [Examples]
![What Are The Types of Research Hypothesis? + [Examples]](https://storage.googleapis.com/fplswordpressblog/2022/10/What-Are-The-Types-of-Research-Hypothesis-Examples.jpg)
It is vital to fully understand a hypothesis to address the types of research hypotheses. A hypothesis explains an established or known fact that has not yet been proven or validated. Simply put, it is a statement explaining why and how a particular thing works based on philosophical assumptions and facts. For example, a hypothesis…
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Latent Variables: Definition Examples & Measurement
In most social science experiments, there is no direct measure of concepts. Instead, we use observable measures to quantify the value of the hidden trait. Latent variables are the hidden or unobserved elements we’re measuring in this experiment. Before being used, latent variables must also be tested and proven to be valid and reliable indicators.…
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10 Leading Survey Research Companies of 2022
Introduction The survey research industry is booming. Companies are turning to survey research to get a better understanding of their customers and their consumers, as well as to help them develop new products and services. But what if you don’t have the resources or expertise to conduct your own research? In this article, we’ll help…
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How to Conduct Market Trend Analysis
Introduction Market Trend Analysis is a fairly straightforward overview of market trends. It starts by describing what a market trend is. This is followed by an explanation of how to conduct a market trend analysis, including how to identify and analyze trends in your industry, as well as how to use your findings to make…
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Product Feature Research: How to Design & Test
Introduction What is “product feature”? And how does it help you develop better products? Product feature means the accessories of your products to a layman. To a designer, it means looking at your product from the perspective of potential users and analyzing what features they want or need. Whether you’re selling a pair of shoes…
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Omitted Variable Bias: Examples, Implications & Mitigation
Omitted variable bias occurs when your linear regression model is not correctly specified. This may be because you don’t know the confounding variables. Confounding variables influences the cause and effect that the researchers are trying to assess in a study. So, if the researcher cannot include these confounding variables in the statistical model, it can…
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Monadic Testing: Definition, Example, and Application
Monadic testing is a great way to find out if you’re not getting enough honest feedback on why people like or dislike your product idea or its pricing. When conducting a survey about a product idea, a marketing campaign, or product pricing, you must first define your target audience and the most effective method for…