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Inductive Research: What It Is, Benefits & When to Use
You’ve probably heard or seen “inductive research” and “deductive research” countless times as a researcher. These are two different research methods that have their perks and downsides. Inductive research collects and analyzes data to identify patterns and themes which function as the basis for a theory or hypothesis. Deductive research, on the other hand, involves…
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Remote User Research: What is it, How to do it, Pros & Cons
Introduction The world has evolved and businesses must keep up with the latest trends and technologies to remain relevant. One of the most significant shifts in the world today is remote work. The phenomenon has become more popular with the advent of the pandemic which affected the whole world. This shift also affected user research…
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Netnography in Research: What it is, Important, Pros & Cons
Currently, social media and digital communication are the top channels for communication. So, you need to adapt their marketing strategies to keep up with the rapidly changing environment. Netnography is a qualitative research method that adapts ethnographic techniques to study online communities and interactions. It uses market research methods like surveys and focus groups to…
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Desk Research: Definition, Types, Application, Pros & Cons
If you are looking for a way to conduct a research study while optimizing your resources, desk research is a great option. Desk research uses existing data from various sources, such as books, articles, websites, and databases, to answer your research questions. Let’s explore desk research methods and tips to help you select the one…
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Subgroup Analysis: What It Is + How to Conduct It
Introduction Clinical trials are an integral part of the drug development process. They aim to assess the safety and efficacy of a new drug or treatment in a specific population. However, not all patients respond to a particular treatment in the same way. That’s where subgroup analysis comes in. In this article, we’ll explore what…
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What is Gap Analysis: Definition, Method and Template with Example
Introduction In today’s competitive business environment, organizations must continually adapt and evolve to meet changing market demands, customer needs, and industry standards. One crucial aspect of this process is understanding the gaps between an organization’s current performance and its desired state. This is where gap analysis comes into play. By identifying these gaps, businesses can…
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Judgmental Sampling: Definition, Examples and Advantages
Introduction Judgment sampling is a type of non-random sampling method used in survey research and data collection. It is a method in which the sample is selected based on the researcher’s judgment. This method is different from random sampling, which is a method of selecting a sample in which each member of the population has…
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Paired Samples vs Independent Samples: Characteristics & Examples
Introduction When conducting research, it’s important to understand the differences between paired and independent samples. Paired samples are samples that are related to each other in some way. They are typically used when researchers want to measure changes in a particular variable over time or to compare two or more related groups of subjects. Unpaired…
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Serial Position Effect: Meaning & Implications in Research Surveys
Have you ever noticed how the first performer in a competition seems to set the tone for the rest of the competition, while everything seems to blend until the final performance? That is how the serial position effect works. The serial position effect describes how people tend to remember items at the beginning or end…
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Statistical Analysis Plan: What is it & How to Write One
Statistics give meaning to data collected during research and make it simple to extract actionable insights from the data. As a result, it’s important to have a guide for analyzing data, which is where a statistical analysis plan (SAP) comes in. A statistical analysis plan provides a framework for collecting data, simplifying and interpreting it,…