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What is Causal Research? Definition + Key Elements
Cause-and-effect relationships happen in all aspects of life, from business to medicine, to marketing, to education, and so much more. They are the invisible threads that connect both our actions and inactions to their outcomes. Causal research is the type of research that investigates cause-and-effect relationships. It is more comprehensive than descriptive research, which just…
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Triangulation in Research: Guide, Types, Examples
Introduction Research is a journey of discovery, but it’s not always a straightforward path. To ensure the reliability and validity of your research findings, you need a tool that provides multiple perspectives and layers of evidence. That’s where triangulation in research comes into play. In this guide, we’ll explore the concept of triangulation, its importance…
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Quasi-Experimental Research: Types, Examples & Application
Let’s say you want to study the effects of a new drug on lowering blood pressure. You could randomly assign half of the participants to receive the drug and the other half to receive a placebo. However, this isn’t fair to the patients in the placebo group. So, instead of experimenting to find out the…
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What Is Content Validity In Research? | Definition & Examples
Introduction Content validity ensures that your surveys and assessments are meaningful and accurate. It is a crucial aspect of research. You might wonder why content validity is such a big deal in survey research. Content validity ensures that the data you collect accurately reflects the topic you’re investigating. Valid surveys help you draw trustworthy conclusions.…
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Panel Profiling Metrics: Meaning & Implications
Panel profiling metrics are metrics that describe the composition of your survey panel. You can use them to determine how representative your panel is, detect any bias, and track panel changes over time. In this guide, we’ll explore panel profiling metrics, their importance, and how you can leverage them to improve the quality of your…
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What Is Convergent Validity? Definition & Measurement
When you weigh a bag of chips on multiple scales, you would expect the same result, regardless of how many scales you use. Well, that’s what convergence validity does, it examines how well different measures of the same concept agree. Let’s say you want to measure customer satisfaction with your new product, you could ask…
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Fishbein’s Model of Attitude In Market Research
Introduction In market research, understanding consumer attitudes is paramount to predicting and influencing buying behaviors. The Fishbein Model of Attitude, developed by psychologist Martin Fishbein in the 1960s, remains a foundational framework for comprehending how individuals form and express their attitudes toward products, services, or brands. This model provides insights into the intricate interplay between…
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Computer-Assisted Web Interviewing (CAWI): A Complete Guide
We’ve seen a shift away from traditional interviewing methods, such as in-person and over-the-phone interviews towards online surveys and digital data collection. One of the main reasons for this is that in-person and in-phone interviews are time-consuming and resource-intensive. With Computer-assisted web interviewing, respondents can participate in the surveys from anywhere in the world. It…
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What is Thematic Analysis & How to Do It
Introduction Thematic Analysis is a qualitative research method that plays a crucial role in understanding and interpreting data. It provides valuable insights into the meanings, patterns, and themes present in the data collected. This article aims to help you grasp the steps involved in conducting Thematic Analysis effectively. Understanding Thematic Analysis Thematic Analysis is defined…
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Researcher Reflexivity: Significance, Practices & Examples in Research
As a researcher, you have probably done your best to avoid errors in the way you collect and analyze data. But have you ever thought about how you could impact your own research? Researcher reflexivity is a way of looking at your role in the research. It focuses on how your assumptions, biases, and experiences…