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What Is Groupthink? Definition, Signs & How to Avoid It
Introduction Have you ever heard of a group of people who made a decision that had dire consequences and you could only mutter this phrase in shock? What in the world were they thinking? Or have you ever been part of a group where rash decisions are made? In such scenarios, you wonder why everyone…
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Top 9 Global Market Research Awards You Should Know in 2024
Market research awards in 2024 are prestigious awards that acknowledge professionals and organizations for their dedication, creativity, and impact. Over the years, market research awards have sufficed as recognition of researchers’ contributions and excellence. The award includes not only organizational contributions but also individuals. Thus, recognition from esteemed awards not only honours the winners but…
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Volunteer Bias in Research: Meaning, Consequences & Mitigation
Introduction In the research space, it’s important to have accurate results and one of the factors that guarantees accurate results is a concept called volunteer bias. You might be wondering what is this concept of volunteer bias and how it affects my research. Let’s put it this way, when you carry out a study…
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What Is Importance Sampling in Surveys
Introduction The research and survey space has a wide range of survey methodologies used to collect data. importance sampling is one of the efficient methodologies or techniques for analyzing survey data. When faced with a truckload of data, it can be daunting to know where to start. Importance sampling helps you assign weights(more like scores)to…
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Understanding Schizotypal Personality Disorder
We all have the quirks that make us, well, us. Whether it’s daydreaming, a quirky sense of humor, or getting paranoid after seeing a horror movie. A few quirks from time to time aren’t necessarily indicative of a mental disorder but they can be when these quirks begin to blur into something more complex and…
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What Is Mixed Methods Research? Definition, Guide & Examples
As the world continues to evolve, we face increasingly complex problems, from climate change to global health disparities. These issues are becoming increasingly difficult to address through conventional research methods. Mixed methods research offers a new way to tackle these challenges, by providing us with a deeper understanding of the underlying causes and effects of…
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Thematic Apperception Tests: Meaning, Use Cases, Pros & Cons
It’s almost impossible to accurately tell how other people feel or think without them telling us. This is because there’s no way to physically measure people’s feelings or thoughts. Interestingly, psychologists have designed a special test to help understand how people think and feel. It’s called the Thematic Apperception Test (TAT, it’s like a treasure…
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What Is Return on Research Capital?
In today’s fiercely competitive market, you need research and development (R&D) to stay relevant and own a significant market share. Investing in research and development allows you to break into new markets, develop new products or services, improve existing ones, and reduce operating costs, leading to more sales. However, not all research investments will help…
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Writing a Research Paper Conclusion
Your research paper conclusion is your final chance to leave a strong impression on your reader. It is where you summarize your main points, restate your thesis statement, and leave the reader with something to think about. A well-crafted conclusion reminds the reader of the main points of your paper and helps to persuade the…
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What Is the Brand Asset Valuator Model?
Understanding a brand’s value is crucial in today’s competitive marketplace. The brand asset model (BAV) is a great way to measure how strong and valuable your brand is. It’s one of the most popular brand valuation models out there, and companies of all sizes use it to track their brand’s performance and make smart marketing…