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Fishbein’s Model of Attitude In Market Research
Introduction In market research, understanding consumer attitudes is paramount to predicting and influencing buying behaviors. The Fishbein Model of Attitude, developed by psychologist Martin Fishbein in the 1960s, remains a foundational framework for comprehending how individuals form and express their attitudes toward products, services, or brands. This model provides insights into the intricate interplay between…
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Computer-Assisted Web Interviewing (CAWI): A Complete Guide
We’ve seen a shift away from traditional interviewing methods, such as in-person and over-the-phone interviews towards online surveys and digital data collection. One of the main reasons for this is that in-person and in-phone interviews are time-consuming and resource-intensive. With Computer-assisted web interviewing, respondents can participate in the surveys from anywhere in the world. It…
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What is Thematic Analysis & How to Do It
Introduction Thematic Analysis is a qualitative research method that plays a crucial role in understanding and interpreting data. It provides valuable insights into the meanings, patterns, and themes present in the data collected. This article aims to help you grasp the steps involved in conducting Thematic Analysis effectively. Understanding Thematic Analysis Thematic Analysis is defined…
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Researcher Reflexivity: Significance, Practices & Examples in Research
As a researcher, you have probably done your best to avoid errors in the way you collect and analyze data. But have you ever thought about how you could impact your own research? Researcher reflexivity is a way of looking at your role in the research. It focuses on how your assumptions, biases, and experiences…
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How To Formulate A Research Problem
Introduction In the dynamic realm of academia, research problems serve as crucial stepping stones for groundbreaking discoveries and advancements. Research problems lay the groundwork for inquiry and exploration that happens when conducting research. They direct the path toward knowledge expansion. In this blog post, we will discuss the different ways you can identify and formulate…
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Sources of Data For Research: Types & Examples
Introduction In the age of information, data has become the driving force behind decision-making and innovation. Whether in business, science, healthcare, or government, data serves as the foundation for insights and progress. As a researcher, you need to understand the various sources of data as they are essential for conducting comprehensive and impactful studies. In…
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Naive vs Non Naive Participants In Research: Meaning & Implications
Introduction In research studies, naive and non-naive participant information alludes to the degree of commonality and understanding that people have about the research subject, strategies, and goals. Participant information is essential since it can impact how members draw in with the review, give reactions, and impact the general legitimacy of the discoveries. Recognizing the distinction…
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Defining Research Objectives: How To Write Them
Almost all industries use research for growth and development. Research objectives are how researchers ensure that their study has direction and makes a significant contribution to growing an industry or niche. Research objectives provide a clear and concise statement of what the researcher wants to find out. As a researcher, you need to clearly outline…
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18 Survey & Market Research Certifications To Have by 2024
Introduction Market research is a career that requires a variety of competencies in order to execute the job duties effectively. These competencies will also aid you in establishing yourself as an industry expert in that space Knowing what skills to acquire and where to find them is a vital component of professional development. The essence…
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How To Reduce Survey Refusal Rates
Introduction Participating in surveys is essential for gathering valuable data, but high survey refusal rates can significantly impact data quality. In this article, we will explore strategies to reduce survey refusal rates and improve overall participation. We will begin by exploring the concept of survey refusal and its significance in survey research. Understanding Survey Refusal…