Category: Research

  • Wage Gap Evaluation Survey: Uses, Components + Template

    Wage Gap Evaluation Survey: Uses, Components + Template

    People should get paid based on their competence and the value they bring to their workplace but the race and gender pay gap says otherwise. The race and gender wage gap is not a new concept, it has all been in existence. In fact, we are making progress in closing the gap, we went from…

  • Top SurveySparrow Alternatives: The Best Options Reviewed

    Top SurveySparrow Alternatives: The Best Options Reviewed

    Creating and distributing surveys shouldn’t be a complex task. While SurveySparrow offers a wide range of features, it can quickly become overwhelming. The market is also flooded with form-building software with better features than Surveysparrow offers, but finding one that balances robust features, user-friendliness, and affordable pricing can be challenging. So, let’s look at the…

  • Understanding E-signature Law: Types of Documents That May be Signed Electronically

    Understanding E-signature Law: Types of Documents That May be Signed Electronically

    An electronic signature is a legally binding signature that happens to have been executed, well, electronically. They are digital representations showing a person’s consent or agreement to a document or transaction. For example, manual course registration for students makes it so hard to get a document stamped or processed for signing. Each student would have…

  • Simplifying Client Agreements for Freelancers with Digital Signatures

    Simplifying Client Agreements for Freelancers with Digital Signatures

    The golden rule of thumb for freelancers is to always get a signed agreement before starting any project. Having a legally binding contract protects both you and your client. It protects the client by ensuring you deliver on the agreed terms and conditions of the project, while it protects you by ensuring clients pay you…

  • What is the Matching Principle In Accounting

    What is the Matching Principle In Accounting

    You’ve probably seen big companies with great brand recognition and sales making press releases about layoffs or shutdowns because they could not generate enough revenue. While this may seem unbelievable, it does happen more often than you think.  Organizations spend millions of dollars on property, employees, and marketing to reach the right people, but sometimes…

  • Error of Principle In Accounting: Meaning, Causes & Detection

    Error of Principle In Accounting: Meaning, Causes & Detection

    We all make mistakes, and accountants are no different. An error of principle is simply accounting entries in an incorrect account. The accountant recorded the right amount but recorded it in the wrong account.  For example, suppose you want to enter printing expenses, and instead of recording the cost of refilling the printer ink in…

  • What Is Groupthink? Definition, Signs & How to Avoid It

    What Is Groupthink? Definition, Signs & How to Avoid It

    Introduction Have you ever heard of a group of people who made a decision that had dire consequences and you could only mutter this phrase in shock? What in the world were they thinking? Or have you ever been part of a group where rash decisions are made? In such scenarios, you wonder why everyone…

  • Top 9 Global Market Research Awards You Should Know in 2024

    Top 9 Global Market Research Awards You Should Know in 2024

    Market research awards in 2024 are prestigious awards that acknowledge professionals and organizations for their dedication, creativity, and impact. Over the years, market research awards have sufficed as recognition of researchers’ contributions and excellence. The award includes not only organizational contributions but also individuals.  Thus, recognition from esteemed awards not only honours the winners but…

  • Volunteer Bias in Research: Meaning, Consequences & Mitigation

    Volunteer Bias in Research: Meaning, Consequences & Mitigation

      Introduction In the research space, it’s important to have accurate results and one of the factors that guarantees accurate results is a concept called volunteer bias. You might be wondering what is this concept of volunteer bias and how it affects my research. Let’s put it this way, when you carry out a study…

  • What Is Importance Sampling in Surveys

    What Is Importance Sampling in Surveys

    Introduction The research and survey space has a wide range of survey methodologies used to collect data. importance sampling is one of the efficient methodologies or techniques for analyzing survey data. When faced with a truckload of data, it can be daunting to know where to start. Importance sampling helps you assign weights(more like scores)to…