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Thematic Apperception Tests: Meaning, Use Cases, Pros & Cons
It’s almost impossible to accurately tell how other people feel or think without them telling us. This is because there’s no way to physically measure people’s feelings or thoughts. Interestingly, psychologists have designed a special test to help understand how people think and feel. It’s called the Thematic Apperception Test (TAT, it’s like a treasure…
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What Is Return on Research Capital?
In today’s fiercely competitive market, you need research and development (R&D) to stay relevant and own a significant market share. Investing in research and development allows you to break into new markets, develop new products or services, improve existing ones, and reduce operating costs, leading to more sales. However, not all research investments will help…
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Writing a Research Paper Conclusion
Your research paper conclusion is your final chance to leave a strong impression on your reader. It is where you summarize your main points, restate your thesis statement, and leave the reader with something to think about. A well-crafted conclusion reminds the reader of the main points of your paper and helps to persuade the…
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What Is the Brand Asset Valuator Model?
Understanding a brand’s value is crucial in today’s competitive marketplace. The brand asset model (BAV) is a great way to measure how strong and valuable your brand is. It’s one of the most popular brand valuation models out there, and companies of all sizes use it to track their brand’s performance and make smart marketing…
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History of 12 Survey & Market Research Disasters
Surveys are a great way to understand how people think, feel, and act. You can use it across different industries such as business, marketing, academia, and government. While surveys are a powerful market research tool, if there are errors in your survey design, you could end up with a major disaster on your hands. Survey…
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How To Create A Property Valuation Survey
Property valuation surveys are documents that give an estimate of a property’s worth. They enable buyers and sellers to determine the market value of the property. You can also use property valuation surveys to secure insurance, and mortgage as well as know how much taxes you’re paying for a property. Let’s dive into the world…
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What is Retrieval Practice?
Learning something new is like putting a shelf of books in your brain. If you don’t take them out and read them again, you will probably forget what’s inside them. Retrieval practice is like taking those shelf books out and reading them again and again. Instead of just reading your notes or looking at your…
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What is Zero-party data: Meaning, Pros, Limitations & Applications
Every business needs data to understand its customers, develop new products, and improve marketing efforts. Most businesses use third-party data, such as data collected by social media platforms and data brokers. However, third-party data has several limitations and privacy issues. That’s why most companies are moving to zero-party data. Zero-party data are the information customers…
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How To Write A Research Paper Appendix: A Step-by-Step Guide
Think of appendices like bonus levels on your favorite video game. They are not a major part of the game, but they boost your points and they make the game worthwhile. Appendix are important facts, calculations, or data that don’t fit into the main body of your research paper. Having an appendix gives your research…
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What is Research Replicability in Surveys
Research replicability ensures that if one researcher does a study, another researcher could do the same study and get pretty similar results. It’s like making sure that if you share a recipe, someone else can follow it and bake the same delicious cake. When studies can be repeated and produce similar results, it means we…